Marketing

Generate content calendars with Airtable AI. Use Airtable's AI-powered content calendar template to plan, organize, and execute your marketing strategy. With our template, you'll access a dynamic dashboard that provides a bird's eye view of your content performance. Monitor key performance...

About the event planning template Planning an upcoming event? It’s a whirlwind of budgets, speakers, vendors, timelines, and last-minute changes. Airtable’s event planning template brings it all together in one powerful workspace—so you can manage every detail with clarity and confidence. ​...

This template is designed to help marketing agencies better manage projects for their clients. With it, teams can streamline their work, track projects across multiple clients, create a source of truth for the different versions of their deliverables, and highlight any out of scope projects or...

In the fast-paced marketing world, creating compelling content for campaigns, launches, or projects can be daunting. Enter the Marketing Campaign Content Generator, an Airtable template designed to streamline and optimize your content creation process. This powerful tool leverages Airtable AI to...

About the content tracker template Managing multiple campaigns and various pieces of content can be a daunting task. Our content tracking template is designed to streamline this process, providing content marketing teams with a robust tool to organize, track, and optimize their content creation...

Marketing teams often work on several campaigns at once and must manage multiple priorities with limited resources. Successful execution depends on balancing assignments between your people and other resources. Individual skills, vacations, and deadlines all need to be considered so you can have...

World-class social media teams move fast. This template combines your content calendar and social media campaign planning in one place, streamlining content creation by displaying key events and dates right alongside your social media posts. Manage your content plan and publishing schedule...

Understanding customer sentiment is crucial for any business aiming to improve its products, services, and overall customer experience. The Customer Sentiment Analysis template in Airtable is designed to help you upload customer reviews and extract valuable insights about sentiment and trends....

Managing content is an essential task for marketers – but it doesn’t have to mean juggling spreadsheets, calendar reminders, and scattered point solutions. Our free content calendar template gives you a clear, end-to-end view of your content pipeline, from planning to performance, so you can keep...

About the user persona template Bringing a company or product to market successfully depends on a deep understanding of your target audience and the industry landscape. Traditional research to uncover these insights can take weeks, or even months. Our user persona template streamlines this...

Created for training developers, this simple instructional design template helps you keep track of the five phases of the course development process: Analysis phase, Design phase, Development phase, Implementation phase, and Evaluation phase. ​ The ADDIE model is a simple process used by...

This podcast editorial calendar template, based on the fictional Innovator Diaries podcast, will streamline your entire podcast production process— from planning upcoming guests and topics to managing the transcription and sponsorship processes. ​

Campaign management has a lot of moving pieces, and relying on marketing campaign tracking tools to keep everything in one place ensures campaigns are moving forward, data-driven, and operating efficiently. Without campaign tracking tools, marketers would be forced to rely on disconnected email...

About the social media planner template Managing social media today means juggling dozens of moving parts—multiple platforms, ever-changing algorithms, tight deadlines, and the constant demand for fresh, engaging content. It’s not just about posting; it’s about supporting cross-functional...

Build an editorial calendar in minutes Jumpstart your content planning with a ready-to-use template that does the heavy lifting. Use AI to brainstorm blog topics, set deadlines, and track performance, all in one place. It’s your single source of truth for content collaboration, so your social...

What is a project management template? A project management template is a pre-structured framework for agile planning, executing, and tracking projects. It saves time with a scalable foundation that ensures consistency across initiatives. ​ Use template ​ ​ Benefits of using project...

Customer testimonial template for reviews and case studies Your happiest customers are your most powerful marketing asset. Airtable's customer testimonial template gives marketing teams, sales organizations, ecommerce businesses, and agencies a centralized system to collect, organize, and deploy...

Are you a startup founder looking for the best way to get your great product in use by the masses? Other entrepreneurs and developers have had great luck using a scientific approach to finding the best tricks for their growth team to implement. This template is perfect for providing structure to...

Stop the presses! Track your journalist contacts and competitors' press mentions with this template.

Meant for an internal PR or comms team, this template can be used to track press for competitors and journalist contacts. You can easily change it to match your own workflow, and add your own tables such as your past press hits and upcoming press events. ​ Try the template ​ ​ What is a PR...

All your copy, all in one place—and this template even includes a character count tracker to make sure you don't get too long-winded. Using this won't make you the next David Ogilvy, but hey, it can't hurt!

Great event management isn’t just about planning—it’s about knowing your audience. Airtable’s event marketing plan template helps you organize everything from webinars to VIP dinners, while AI enriches attendee data, personalizes outreach, and equips your team with tailored talking points. Track...

Keeping your product message consistent is a challenge, especially when you manage a team where different people with distinct voices are writing external-facing copy. This template is perfect for the leader of a marketing department looking to keep all of their content true to one brand...

As a marketing professional trying to expand your brand, you need to make sure the strong brand identity you've created comes across in each and every asset you use in your marketing campaign. This asset management template helps you structure a wholistic organizational approach to brand...

Launching a new product requires coordination across many teams. Product management, product marketing, engineering, sales, and customer support all contribute to the launch process, but each group needs different information to do their work effectively. This product launch plan template helps...

Are you looking to streamline your team's PR outreach program? This template, built to track your progress on various press releases, is here to help. ​ This media outreach template not only stores information about all the various media outlets you might court for press,it also stores contact...

What was that reporter's name again? Who did they work for? Don't be caught off-guard with questions like these! Keep all your journo and media contacts in one convenient place.

Campaign strategy has a lot of moving pieces that can be managed with different tools. Marketing teams, however, would benefit from keeping their campaign project management in a single, adaptable workspace. This marketing campaign management template allows team members to craft marketing...

Managing multiple social media advertising campaigns can quickly become fragmented and inefficient without a centralized system. Budgets live in a Google Sheet. Creative assets are scattered across Canva folders and email threads. Performance data sits inside each platform's native dashboard. And...

Looking for something a little more advanced than the blog editorial calendar template? Look no further. This print editorial calendar doubles as a digital editorial calendar, making it the perfect template for publishers who put out both print and online content. ​ This editorial calendar was...

Winning new business starts with a proposal that earns trust before the first meeting is even booked. Airtable's agency proposal template gives marketing agencies, consultancies, and creative teams a structured, repeatable system for building high-quality proposals, tracking every deliverable,...

Use this template to collect, review and prioritize press release requests. Track statuses of drafts and outreach for each request. Maintain contact information and previous contacts with media outlets.

About the content marketing plan template Bring speed and impact to your content strategy with this all-in-one template. Built for content writers and marketing managers, it helps you brainstorm different types of content, connect content to your larger marketing strategy and business goals, and...

Planning company events—both in-person and online—is no easy feat. Use this advanced event budgeting template to organize every detail, task and expense for each of your upcoming events. This template will allow you to assign event related tasks to members on your team, create and track against...

Video production can seem daunting at first, but the key to any complicated, collaborative project is organization. This digital video product template is perfect for keeping your entire team, from a small in-house corporate video content team to a studio with camera operators, video editors, and...

Most of your daily work revolves around digital files. Images, videos, PDFs, slide decks, social media posts, research reports, brand assets, campaign creative, every team generates them, every project depends on them, and without a system to manage them, they quietly become one of the biggest...

Centralize all of your marketing collateral into a single messaging and asset library with this marketing asset management template. Whether you are leading a marketing team or a sales team, this asset management template keeps your digital assets organized and at your fingertips. ​ With this...

Plan and organize digital content and in-person events to achieve company-wide internal communications objectives. Collaborate with team members to ensure that each piece is completed in a timely fashion and that every event has the right resources aligned. Share views with executives to...

Plan campaigns, manage your email templates, track open rates and conversions, and collaborate with your team, without bouncing between tabs. Everything from welcome emails and abandoned cart flows to win-back sequences and newsletter templates, organized in a single workspace, so nothing slips...

Use this OKR template to turn high-level goals into measurable, trackable outcomes. Organize objectives and key results in a structured workspace where progress, ownership, and priorities stay visible across your team. With built-in AI, you can analyze performance, surface insights, and refine...

When you're working at an in-house content marketing team, it's easy to get wrapped up in the hard work of writing and producing content and forget all about the end goal:driving business results.If you want your content to succeed, you need to bake results-driven thinking into every stage of...

When you truly understand your customers, it becomes virtually impossible to go wrong with your content. Everything from the types of articles you write to the ideas you come up with to the distribution channels you use emerges from the who, what, and why of your customers: ​ Who: what role do...

By remixing, reusing, and republishing existing content, you'll be able to confidently publish new high-quality content every day with a constant wellspring of new ideas. ​ If you're not getting new content out there for your company every day, whatever content you do manage to publish will get...

Marketing teams grow fast, and organizational clarity rarely keeps pace. One quarter you have a handful of generalists covering everything from email campaigns to brand strategy. The next, you're managing content marketing, digital marketing, influencer marketing, and product marketing...

An Eisenhower Matrix template helps you organize your to-do list using a simple prioritization matrix based on urgency and importance. Sometimes called the urgent-important matrix or time management matrix, this framework separates important tasks from urgent tasks so you can focus on work that...

When building a marketing plan, it’s important to define clear goals, track KPIs, and connect your marketing efforts to broader business objectives. Instead of relying on disconnected docs and spreadsheets, this free AI-powered marketing plan template brings all of your planning data into a...

Grow your customer base with a flexible, one-of-a-kind loyalty and messaging template, built for small business owners who need results, not complexity. ​ Gather contact information, send targeted reminders, launch promotions, celebrate birthdays, and do so much more. Whether you're just...

Today's publishers build their audiences across many different platforms—and have the sophisticated production processes to prove it. It's not enough to simply publish the same format on each channel; you'll need to create content that will appeal to that platform's native audience. It takes...

These days, promotional campaigns are a highly effective way to keep customers coming back. They also help attract new potential customers through smart discounts and unique selling propositions. However, in a restaurant franchise model, it can be difficult to make sure your specific sales...

Competing in the restaurant industry is about more than good food, or innovative restaurant marketing ideas. It's about consistent execution. This restaurant marketing calendar template is the perfect place for you and your team to keep track of all of your restaurant marketing strategies...

One pagers are a useful way to educate your customers on your product and offerings. Instead of spreading your work–content creation, designing, project management and organization–across different programs, you can do it all in one place with this template! ​ Every one pager should educate the...

Your customers can serve as your best advocates, and having testimonials and case studies available in various industries will help sales reps have tailored conversations with any potential buyers. Build a library of case studies that showcases all of your use cases, industries, company types and...

A marketing calendar template is a centralized planning tool that helps marketing teams organize, schedule, and track campaigns, content, and key milestones over time. But the best templates go beyond static dates, they connect your marketing strategy to day-to-day execution, giving every team...

Television networks, streaming services, and other popular entertainment platforms typically have dozens of programs on their roster at any given time. This template is designed to make it easy for such platforms to plan and promote their programming, from managing season premiere dates to...

Although commercial advertisements are still essential in entertainment marketing, many of today’s film and TV campaigns go above and beyond with promotional assets like parties and social-media buzz. Whether you’re spreading the word about a new documentary, a TV show’s season premiere, or a...

As the internet has expanded, so have the possibilities for today’s digital media companies, whose websites and social accounts often blur the line between a newspaper, a lifestyle magazine, and a television network. With so many pieces and types of content to publish and promote daily, how can a...

On a content marketing team, you’re tasked with developing lots of content on a tight schedule, all while adapting to ever-changing new platforms. This template lets you capture inspirational content in the same place where you manage your creative work—making it easier than ever to turn...

Got another stellar write-up of your product? Comms professionals can use this template to clip press mentions from all over the web. Stay on top of your brand health by logging social mentions, articles, and press coverage. ​ Use the pre-configured web clipper...

Are you headed to an important event or conference? Use this Event contacts management template to easily keep track of the professional connections you make. Log contact information, link to LinkedIn and GitHub pages, and add in notes about what you discussed. You can even take this foundation...

An effective, centralized communications plan is important for any team, but is especially important for a remote team. When your team members are separated by time zones and continents, ensuring that you’re meeting the correct objectives with your written and digital communications—as well as...

When organizing virtual events, there are a number of different factors you need to manage. This is a template you can use to both plan virtual events and manage signups for those events. Collect signups with forms, and visualize your event schedule in whatever way makes the most sense for you:...

Add some rigor to your journey towards product/market fit with this Superhuman-inspired system. Use Airtable's built-in forms to survey your users, visualize your different customer segments with charts, and then start building a feature roadmap to double down on those users who would be most...

Social media isn't just where people scroll: it's where conversations, culture, and customer relationships are built in real time. Yet with algorithms shifting, platforms multiplying, and audiences expecting more than ever, many teams struggle to turn their social presence into a clear, effective...

Use this marketing strategy template to turn high-level goals into coordinated, measurable execution. Plan campaigns, define your target audience, and connect initiatives to real business outcomes in a structured workspace your team can actually run on. With built-in AI, you can analyze...

About the go-to-market (GTM) strategy template Launching on time takes more than good intentions—it takes structure, clarity, and the right tools to keep teams aligned. Our go-to-market strategy template brings every tactic, timeline, and team into one collaborative workspace. Break down goals...

Creating a strong content strategy doesn’t have to mean starting from scratch. With the right template, content creators can audit existing content, align marketing efforts, and plan for the best content to meet audience needs—faster. Whether you’re scaling a team or refining your process, these...

About the digital marketing strategy template Use our digital marketing template to plan campaigns across digital channels, manage content, and track progress toward key goals like brand awareness and conversion rates. Stay fully aligned with your business objectives and marketing budget every...

About the creative request form template Airtable's creative request form template helps marketing teams streamline how incoming requests are captured, organized, and executed. Instead of relying on scattered emails, Slack messages, or shared docs, this template provides a central workspace...

Use Airtable's event registration form template to capture attendee information, dietary preferences, ticket types, and more, creating a seamless event registration process for conferences, webinars, fundraisers, and corporate or nonprofit events. ​ Whether you're managing a small workshop or a...

The AI Product Launch template is a powerful tool designed to streamline the process of planning, managing, and launching new products. This template builds upon the existing Product Launch framework by integrating Airtable AI features, which enhance productivity and efficiency through automatic...

In a market moving at AI speed, stale research can cost you. Airtable’s AI-powered competitive analysis template keeps your intel fresh and actionable. It continuously monitors competitor messaging, content, pricing, revenue, and product updates—analyzing thousands of insights from blogs, social...

Vendor management simply means dealing with vendors — anyone who sells you the supplies and services you need for work. ​ A vendor could be an internet provider, a plumber, or a package delivery service. Businesses of all sizes rely on vendors—and handling the details efficiently is critical....

Perfect for agencies, consultancies, and service-based businesses looking to elevate their client experience while maintaining operational efficiency. ​ Increase transparency with clients through shared interface pages with real-time updates Reduce communication overhead with centralized...

Social media is a crucial marketing function in most businesses today. For social media marketing to be done effectively, it’s important to have solid reporting in place. Here, you can learn how to use this social media reporting template to track organic and paid social, create reports, and how...

What makes a successful event? Solid planning, well-defined goals, and a structured event management proposal that keeps all the moving pieces in one place. This event planning proposal template helps event planners and their teams from ideation to execution. Read on to learn how to use the...

Campaign management has a lot of moving pieces, and relying on marketing campaign tracking tools to keep everything in one place ensures campaigns are moving forward, data-driven, and operating efficiently. Without campaign tracking tools, marketers would be forced to rely on disconnected email...

Kanban boards are a simple but effective method of keeping track of representing workflows. While Kanban boards might be different depending on who is using them, the core components remain the same. This free template is simple to set up, easy to use, and flexible enough to grow as needs change....

Thoughtful marketing proposals are a crucial part of a successful business strategy, but disconnected teams, ad-hoc submission processes, and a lack of clearly defined goals will result in plans falling short. This template enables marketers to create and submit effective proposals with relevant...

When starting off with a marketing campaign, the best jumping off point is usually a brief. A brief details all of the necessary information marketers need to execute a successful campaign. But for marketing campaigns to be successful, there should be strategies and tactics in place to organize...

A marketing roadmap is a visual way to map all the touchpoints across a marketing campaign. Marketing campaigns are complex, with many moving pieces — so instead of relying on static docs or spreadsheets, teams can use this free marketing roadmap template to stay on top of everything. With...

B2B marketing has a lot of moving pieces — from defining your target audience to aligning marketing goals with business goals and tracking performance across marketing campaigns. Staying on top of this complexity is critical for running effective, scalable marketing efforts. This B2B marketing...

Using a creative brief template helps creative teams and marketing teams standardize intake, reduce back-and-forth, and keep creative projects on track from the first request to final delivery. AI is embedded seamlessly throughout, enabling teams to auto-summarize briefs and surface next-action...

A well-structured marketing budget is the foundation of any effective marketing strategy. It aligns marketing spend with business goals, ensures accurate resource allocation across channels and initiatives, and makes it possible to plan and execute marketing campaigns with confidence. This free...

SMART goals give teams a repeatable way to turn intentions into measurable outcomes by grounding every goal in criteria that are specific, measurable, achievable, relevant, and time-bound. This template helps teams create, submit, and track SMART goals that ladder up to company OKRs — all in one...

Effective marketing strategies depend on a clear understanding of your target audience, and buyer personas give marketing teams the structure to capture that understanding across demographics, pain points, motivations, and customer behavior. While many teams rely on static documents to store...

Managing search engine optimization across dozens of web pages means tracking hundreds of tasks, like title tags, crawlability, content freshness, internal links across teams, tools, and timelines. This template centralizes every step of your SEO workflow in a single, connected workspace, with...

A gap analysis is a framework for identifying the distance between your current state and your desired future state, documenting root causes, and building a clear action plan to close the gap. This template helps bridge gaps and categorize action items and focus areas with embedded AI that...

Effective marketing reporting keeps teams aligned, helps stakeholders make informed decisions, and gives leadership a clear view of what's working across channels. This free marketing report template gives marketing teams a structured way to track KPIs, log campaign performance, and compile...

Understanding your target market, competitive landscape, and customer pain points is the foundation of any sound market research strategy. With research spread across docs, spreadsheets, and disconnected tools, insights get lost and decisions stall. This free market research template gives...

Every marketing team manages spend across paid advertising, content marketing, social media, email marketing, public relations, and more, and keeping a digital marketing budget aligned with a broader marketing plan gets harder as marketing channels multiply. This free marketing spend template...

Planning a PR campaign involves more moving pieces than a single document can hold: goals, target audience research, key messages, press releases, media outreach, and the metrics that prove it all worked. This free PR plan template uses AI to help teams turn strategy into a connected, trackable...