Airtable for retail

From retail chaos to connected operations

Power critical retail workflows, from product planning to final purchase, with AI that understands the e-commerce business.

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Break free from rigid retail systems

Scale customer experiences, accelerate inventory cycles, and deliver personalized shopping journeys.

Unite design, sourcing, and launch teams

Access material libraries

Automate supplier communication and track sustainability commitments.

Improve merchandising decisions

Connect assortment planning to marketing campaigns with synchronized launch timelines.

Get AI-powered intelligence

Optimize planning with demand forecasting and competitive insights that inform what to launch next

Optimize stock levels across touchpoints

Track inventory in real-time

Get unified visibility across stores, warehouses, and online channels with instant notifications when action is needed.

Evaluate supplier performance

Automate delivery schedules, streamline task assignment, and enforce quality standards.

Coordinate across locations

Optimize planogram management with visual merchandising coordination and rollout.

Scale high-converting retail campaigns

Manage multi-channel campaigns

Automate performance tracking, asset development, and optimization in a single platform.

Personalize customer experiences

Segment customers based on behavior, purchase history, and inventory availability.

Optimize workflows

Test different product strategies, merchandising approaches, or GTM tactics—and get results in real-time.

More ways to use Airtable for retail

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Supplier management

Evaluate vendors with automated delivery tracking and quality metrics that prioritize your best partners for growth.

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Customer intelligence

Transform purchase data into product insights. Dashboards reveal customer demand and guide inventory planning.

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Store operations

Coordinate planograms, schedules, displays, and store audits across locations with real-time updates that align teams.

Real-world AI use cases with real results

Start experimenting with workflows you can deploy right now.

Automate competitor product research

Integrate critical workflows

Unify sales, inventory, and customer data. Airtable customers integrate Shopify, Square, Stripe, NetSuite, Salesforce, and QuickBooks for real-time commerce operations and enterprise visibility.

See how Airtable helps retail business leaders scale

"We're looking at 85 hours of cost savings per week. A single source of truth means everything, time saved, dollars saved, headaches saved."

Korin Thorig, VP of Creative Operations

West Elm

85 hours

of cost savings a week

"At the end of the day, we're trying to please our customers and we need to have time to look at the product from their point of view. Airtable helps us do that."

Angela Williams, Director of Creative Services

Pottery Barn

40k

product pages updated per season

"Airtable gives us at least 20-30% of our time back. We could customize it ourselves which makes Airtable such a great solution. It's given me space to look at things that I wasn't able to look at before."

Misty Curtis, Director of Material Development

TOMS Shoes

toms

6 weeks

of time saved annually

"The beauty of Airtable lies in its ability to abstract away workflow complexity. By centralizing our operations, we've enabled real-time decisions, accelerated product launches, and improved collaboration. Airtable transformed our supply chain into a true competitive advantage."

Osman Jamjoom, Transformation Director

Jamjoom Fashion

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99.9%

on time delivery in stores

See how Airtable can help your retail business

Frequently asked questions

Airtable provides enterprise-grade security with SOC 2 Type II compliance, field-level permissions, and audit logs. You can control who sees what information—from confidential supplier negotiations to unreleased product details—while maintaining the collaboration your teams need.

Yes, Airtable connects with 1,000+ apps through native integrations and our robust API. Many retail companies sync with POS systems, e-commerce platforms, and supplier databases to create unified workflows without abandoning tools their teams already know and love.

Airtable offers fast time to value and streamlines your onboarding checklist. Most teams start seeing value within days, not months. Our user-friendly templates, learning modules, and intuitive interface mean teams can begin organizing current products and campaigns immediately, then gradually build more sophisticated workflows as they become comfortable with the platform.

Airtable’s ‌task management system grows with your needs. Add unlimited collaborators, create new workflows on the fly, and onboard seasonal store associates or vendors instantly. No waiting for IT approvals or complex setup—just invite people and they're productive immediately.

Beyond time savings and cost reduction, Airtable’s retail task management tools help you measure what matters for data-driven decision-making: faster time-to-shelf, reduced inventory waste, improved supplier relationships, faster task completion rates, and better campaign performance. Many clients see 20-30% improvement in operational efficiency within their first quarter.

Airtable goes far beyond workforce management and daily tasks for frontline teams. While other digital tools trap you in siloed systems for transactions, store tasks, inventory, or scheduling, Airtable orchestrates your entire retail operation—from supplier negotiations to customer service—in one intelligent platform. AI-native intelligence automates the decisions that matter most: demand forecasting, inventory optimization, dynamic pricing, and cross-team coordination. Real-time data flows seamlessly from your POS systems, e-commerce platforms, and customer analytics into unified workflows that connect every business decision to its impact on customer experience and profitability.