Effective media operations start with a connected organization
From pre-production to distribution, turn chaotic media operations into your creative advantage with AI that understands the entertainment business.
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All your content, assets, and crews in one place
Coordinate production processes, organize digital assets, and manage talent schedules with AI-driven workflows.
Streamline your creative operations
Notify stakeholders automatically
Track scriptwriting and development with automated status updates.
Optimize production calendars
Activate production scheduling with AI—resolve conflicts in real-time, automate call sheet generation, and enhance storyboarding.
Streamline post-production
Optimize approval workflows and automate asset delivery.
Fuel great storytelling with organized assets
Find assets instantly
Automate tagging by screenplay, scene, talent, emotion, and distribution channel.
Protect content rights
Enforce territorial restrictions and stay ahead with automated license expiration alerts.
Track edit iterations
Use version control to streamline approval workflows and coordinate delivery.
Coordinate the people behind every story
Allocate talent
Use skills-based matching to connect talent capabilities with project requirements.
Unify contract management
Link legal, finance, and production teams in connected workflows.
Coordinate crews
Automatically notify crews when schedules or call times change.
More ways to use Airtable in the media industry
Rights and licensing management
Protect content value with automated rights tracking, territorial restrictions, and license expiration alerts across your catalog.
Audience intelligence
Turn viewer data into content. Behavioral analytic dashboards reveal audience demand and guide strategic decisions.
Distribution management
Streamline multi-platform delivery with automated tracking so that every format reaches the right audience.
Real-world AI use cases with real results
Start experimenting with workflows you can deploy right now.
Integrate critical workflows
Unify asset libraries, schedules, and communication. Airtable customers integrate Frame.io, ShotGrid, Dalet, StudioBinder, Slack, Salesforce, Workday, and Snowflake for complete enterprise visibility.
How Airtable helps media and production companies scale
“Airtable has allowed our teams to be agile and flexible”
Carol Li, Post Production Systems and Innovation Specialist
Netflix
"When I started digging into Airtable, I got excited about the possibilities. I saw that it could integrate into our workflow, rather than making us adapt our workflow to Airtable."
Jennifer Pierce, Director of Marketing Production
A+E Global Media
"I can't tell you how many missed communications Airtable has saved and how much smarter it's made our acquisition process, with the ability to look back at the data and have it all connected."
Vlad Stojkovski, Product Director of Incubation
Hearst Magazines
"The comment field is super super important for us. Before, the editors would forget to explain what they did and I would have to bug them — now, they go into the base to update the status to say things are done."
Matt Levie, Post Production Supervisor
PBS
"Once we all got onboard with Airtable, it completely changed the game for managing our projects and campaigns. We now receive notifications when anything is updated. It not only made things easier, but it helped my peace of mind for sure."
Candice Grevious, Digital Production Manager
BET
Resources and insights to explore
AI for project management: Tools, best practices, and use cases for 2026
Transform project management with AI: automate updates, predict risks early, and free your team to focus on strategic work.
The 8 best digital asset management (DAM) tools
Looking into digital asset management tools for your company? Check out our full ranking and breakdown of features for the most popular DAM tools on the market.
26 AI marketing tools your team needs to stay ahead in 2026
Explore 26 top AI marketing tools that help teams automate tasks, extract customer insights, and accelerate campaign performance.
Ready to unstick your media operations?
Frequently asked questions
Airtable provides enterprise-grade security with SOC 2 Type II compliance, field-level permissions, and audit logs. You can control who sees what information—from confidential talent negotiations to unreleased content details, film production locations, and shooting schedules—while maintaining the collaboration your teams need.
Yes, Airtable’s production management tool connects with 1,000+ apps and software tools through native integrations and our robust API. Many media companies sync with DAMs, editing software like Adobe Premiere Pro, screenwriting software like Celtx, file sharing tools, VFX tools, and distribution platforms to create unified workflows without abandoning tools their teams already know and love.
Most teams start seeing value within days, not months. Our templates, user-friendly interface, intuitive scheduling features, and built-in project management tools mean your team members can begin organizing current content and video projects immediately, then gradually build more sophisticated workflows as they become comfortable with the platform. Most production teams partner with Airtable's Professional Services team or network of Services Partners that specialize in building media and entertainment centric Airtable environments.
Airtable’s cloud-based tools grow with your needs. Add unlimited collaborators, create new workflows on the fly, onboard freelancers or temporary staff instantly, and leverage collaboration tools that scale across departments. No waiting for IT approvals or complex setup—just invite people and they're onboarded immediately.
Beyond time savings and cost reduction, Airtable helps you measure what matters: faster time-to-air, reduced revision cycles, improved stakeholder satisfaction, and better resource utilization. Many clients see 30-50% improvement in project delivery times within their first quarter.
Yes. You can learn about our free plan on our pricing page or by booking a demo.
Unlike Asana, Trello, and other generic project management software, Airtable is built with entertainment-specific workflows, from film schedules to streaming pipelines. Its AI-native architecture goes beyond task tracking—optimizing content, resolving scheduling conflicts, and predicting budgets. Plus, Airtable connects directly to industry data sources like Nielsen, Box Office Mojo, and streaming APIs, giving teams real-time insights other tools can’t provide.