Airtable for marketing

Scale your best marketing ideas, not the busywork

Build best-in-class marketing strategies, accelerate campaigns with AI, and scale your best work—all from one platform that unifies every initiative.

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From brief to launch, manage your marketing smarter

Airtable’s marketing platform gives you complete visibility across every stage of your operations. Hone marketing efforts, automate repetitive tasks, and tailor AI workflows to help your marketing team work more efficiently to drive revenue.

Scale global campaign management

Connect strategy to execution

Align campaign objectives to OKRs and market insights in a unified system of work.

Standardize campaign intake

Use AI to turn rough notes into clear timelines and polished briefs that ensure the right campaign strategy.

Inform stakeholders instantly

Inspire team collaboration with real-time visibility across every campaign — no more disconnected planning docs.

Break creative bottlenecks that kill campaign velocity

Instant brand compliance

Skip weeks-long approval processes with AI that reviews messaging and images against brand guidelines.

Adapt assets automatically

Use AI to localize content and resize assets for any channel (social media posts, landing pages, email campaigns), with proofing and approval tracking built in.

Coordinate agencies seamlessly

Avoid email chaos with one place for briefs, deliverables, roadmaps, dependencies, and feedback.

Execute flawlessly in every market and channel

Coordinate multi-channel execution

Manage the entire digital marketing life cycle across touchpoints, regions, and agencies in one workspace—not scattered Slack threads.

Catch errors proactively

Keep your brand consistent across markets and flag delays with AI agents that handle task management and push notifications.

Empower locally, control globally

Empower regional team members to tailor marketing task management and customer experiences while maintaining global visibility and oversight.

Show how marketing efforts drive revenue impact

See results, not silos

Track ROI across channels and regions without switching tabs using custom reports for each team’s needs.

Turn data into insights

Automatically pull metrics, insights, and trends across the customer journey into stakeholder-ready dashboards.

Invest where it matters

Strengthen decision-making on spend and resource reallocation to always prioritize marketing projects that grow revenue.

Real-world AI use cases with real results

From campaign ideation to content localization, experiment with AI workflows you can use today.

Generate high-impact campaign concepts

Connect critical workflows and customer data

Seamlessly integrate with your marketing stack and automate across systems. Streamline project management via integrations with Hubspot, Mailchimp, Slack, Snowflake, Databricks.

How Airtable helps marketing teams scale

"Airtable didn't just help us get organized. It keeps us organized, so we can operate with greater clarity, speed, and confidence."

Ashlee Meese, Vice President of Franchise and Integrated Marketing

MGA Entertainment

~60%

reduction in creative brief workflow processing time

"With Airtable, we can consolidate all marketing activities into one system and optimize workflows across departments."

Jan Sassmannshausen, Head of Content Strategy

Schaeffler Group

schaeffler

50%

reduction in content lifecycle time

"We're managing over 100 briefs at a time. With Airtable, everything is in one place, so creatives and operations hand off seamlessly."

Zach Granowitz, Creative Operations Lead

Fanatics Betting and Gaming

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11+

GTM teams unified

Scale your impact with AI-powered marketing

Frequently asked questions

Whether you’re a small business or a global enterprise, Airtable offers onboarding, e-learning resources, and customer support to help your team get up and running quickly. Most marketing teams see value within days, not months.

Unlike traditional marketing platforms that require lengthy implementations, Airtable's user-friendly, no-code approach means you can start with marketing templates and add more advanced features as you go. Take Atlantic Records UK—the team saw faster adoption with Airtable than any tool they'd previously used.

Airtable requires no coding or technical expertise. Teams can build custom workflow automations and dashboards using Airtable's drag-and-drop interface. Just ask SUSE—its marketing team gained full control over their operations without relying on any IT support.

Airtable connects with 100+ marketing tools including:

  • CRMs like Salesforce

  • Marketing automation software like HubSpot

  • Email marketing software like Mailchimp

  • Team collaboration apps like Slack

  • Social media management tools like Hootsuite

  • Social media platforms like LinkedIn

  • Customer experience tools like Zoho

  • Google Analytics

  • Development platforms like Jira

  • Adobe Creative Cloud and Suite

Our API and automation capabilities ensure seamless data flow across your entire martech stack.

Airtable allows you to eliminate rigid martech point solutions with low adoption, but also integrates with your existing tools—giving you the flexibility to replace solutions that aren’t driving ROI while connecting to software critical to your workflows.

Teams see significant improvements in the number of campaigns launched on time, profitability, and overall operational efficiency. Many of our customers achieve faster campaign execution and reduction in time-to-launch, while eliminating manual errors critical processes.

Explore our flexible pricing plans designed for teams of any size—from startups to large businesses. Many customers find Airtable provides better ROI than traditional marketing platforms due to faster implementation, higher adoption rates, and reduced need for specialized technical resources.

Airtable offers all the project management capabilities that Trello, Asana, Wrike, and ClickUp do, including to-do lists, time tracking for tasks and subtasks, scheduling tools, proofing, and milestone visualization. But Airtable goes far beyond basic work management—offering AI-powered resource planning, real-time collaboration tools, risk forecasting, and custom views for every stakeholder, from content calendar views to Gantt charts and kanban boards.