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Marketing leaders that embrace AI aren’t just moving faster—they’re driving real business impact. They’re launching higher-performing campaigns, scaling content production, and giving marketing teams time back for higher value work. And the stakes have never been higher: according to our marketing trends report, 88% of marketing leaders now own a revenue goal—up from 79% the year before.

AI is no longer optional. From automating repetitive tasks to unlocking proactive insights, the right tools can accelerate execution and drive measurable growth. But with many teams still shaping their AI marketing strategy, the hardest part is often knowing where to begin. That’s why we’ve curated the top AI marketing tools for 2025—to give you a clear starting point and help you build a stack that delivers results.

What is AI used for in marketing?

From planning to reporting, AI is reshaping the entire marketing workflow. It’s helping teams move faster, stay aligned, and make smarter decisions across content creation, promotion, and optimization. With the right tools, AI can supercharge every stage of your marketing process.

  • With AI content marketing tools, you can instantly generate case studies, email marketing copy, social media marketing campaign assets, and more—tailored to your audience and campaign goals.

  • Campaign ideation: Brainstorm ideas, write briefs, and explore creative directions for different channels, themes, and personas to increase customer engagement.

  • Brand and compliance checking:Automatically review content for brand voice, tone, legal compliance, and regulatory requirements before publishing.

  • Asset localization:  Adapt messaging, visuals, and formats for different languages, regions, and cultural contexts—without starting from scratch.

  • Customer insights sentiment analysis: Summarize customer feedback, survey responses, and other customer data to uncover trends, gauge sentiment, improve forecasting, and identify new opportunities—so you can better understand and engage your target audience.

  • Competitor analysis: Scan competitor messaging and positioning to identify white space and sharpen your differentiation.

  • Project management: Use AI for project management to summarize updates, flag risks, automate workflows, allocate resources, and keep teams aligned across timelines, tasks, and deliverables.

  • Performance and OKR tracking: Monitor key results and campaign performance in real time—automatically connecting marketing activity to strategic goals.

Related read: Discover how leading marketing teams use Airtable AI

What is an AI marketing tool?

AI marketing tools use artificial intelligence to automate, enhance, and accelerate marketing tasks—augmenting human effort rather than replacing it. These tools can generate content, analyze performance, surface audience insights, personalize campaign management, automatically update editorial calendars, and streamline project management.

Whether you're brainstorming ideas, writing copy, or fine-tuning campaign performance, AI acts as a powerful partner—removing repetitive work and surfacing data-driven recommendations. That means marketers can spend less time on the manual grind and more time on strategy, creativity, and driving real impact.

The fastest, safest, and most impactful way to deploy AI into marketing workflows

Explore Airtable's AI tools

26 best AI marketing tools for 2025

1. Airtable (Best overall AI marketing tool)

Airtable AI marketing tool

Skip the code. With Airtable’s AI-native platform, marketing teams can transform their data into custom apps, automations, and intelligent agents—helping them launch faster, scale smarter, and stay on-brand across every campaign. From briefs and budgets to brand guidelines, teams can build end-to-end workflows that flex to fit any market, region, or channel—no dev work required.

Omni, your expert AI app builder, helps marketers go from concept to campaign in record time. Just describe what you need, and Omni builds custom planning tools, dynamic interfaces, and intelligent workflows tailored to your exact goals. No coding, no guesswork—just apps that work the way your team does. Whether you’re localizing campaigns, automating approvals, or scaling across regions, Omni makes it easy to build apps that flex with your marketing strategy—without relying on engineering.

Behind the scenes, embedded AI agents handle the heavy lifting. Content and image generation agents create channel-ready assets based on your campaign goals, research agents enrich lead lists with fresh intel, and feedback agents analyze survey responses, flag key themes, and surface insights in real time. These agents live inside your workflow—powering every campaign with automation and intelligence, not manual effort.

Key highlights:

  • Plan smarter campaigns: Generate ideas, build briefs, and allocate resources more effectively with AI-powered suggestions grounded in your own performance data.

  • Produce content faster: Draft copy, summarize updates, and create on-brand variations for different channels—all from a single connected system.

  • Distribute at scale: Localize messaging, tag assets, and auto-route tasks to the right teams—no more manual handoffs or version control chaos.

  • Measure what matters: Bring together campaign performance, team inputs, and customer feedback to generate actionable insights in real time.

  • Automate across your stack: Airtable connects with thousands of tools, making it easy to sync data, trigger workflows, and keep every stakeholder aligned.

With Airtable AI, marketing teams can do more with less—without compromising on quality, security, or control.

The fastest, safest, and most impactful way to deploy AI into marketing workflows

Explore Airtable's AI tools

2. Zapier (For automating workflows between tools that don’t natively integrate)

Zapier

Image credit: Zapier

Zapier is a no-code automation platform used to connect applications and create workflows across tools. Marketing teams often use automation tools like Zapier to streamline tasks such as lead routing, email list updates, and data syncing without relying on custom code.

Key highlights:

  • Connects with over 6,000 applications, including CRMs, email platforms, spreadsheets, and ad tools

  • Supports multi-step workflows with logic filters, conditions, and scheduling

  • Offers integration with AI tools like OpenAI to enhance marketing automation capabilities

  • Includes features for task history, error handling, and version control for tracking

Zapier helps reduce manual work by automating routine marketing processes across disconnected systems.

3. Albert.ai (For autonomous digital advertising optimization)

albert.ai

Image credit: Albert.ai

Albert.ai is a machine learning platform that helps manage and optimize paid digital advertising campaigns. It works across channels such as Google, Meta, and YouTube, automating parts of media buying and performance adjustments. Marketing teams use it to reduce manual work, support campaign execution, and run A/B tests across different ad strategies.

Key highlights:

  • Automates media planning functions such as budget allocation, bid adjustments, and audience targeting

  • Runs multivariate testing on creative assets 

  • Integrates directly with existing ad accounts and platforms

  • Monitors campaign performance in real time

Albert.ai is typically used by organizations managing large, multi-channel ad budgets who want to reduce manual media management and increase optimization precision through automation.

4. Jasper AI (For marketing copy and content generation)

Jasper AI

Image credit: Jasper AI

Jasper AI is a generative AI platform designed to help marketing teams create written content. It leverages large language models to assist with tasks such as AI writing, product descriptions, ad copy, and social media marketing posts. The platform offers customization options and collaboration features to support a range of content creation workflows.

Key highlights:

  • Allows users to define and maintain brand voice, tone, and style guidelines across content

  • Integrates with third-party tools such as Surfer SEO to support content optimization for search

  • Includes features for team collaboration, content versioning, and user permissions

  • Supports multiple languages and content formats

Jasper is commonly used by marketing and content teams looking to streamline copy creation, ensure brand consistency, and increase content velocity without relying solely on manual writing efforts.

5. Writer.com (For writing assistance focused on brand consistency and compliance)

writer.com ai marketing

Image credit: Writer.com

Writer.com is an AI-powered writing platform built for teams that need to maintain consistent brand voice, adhere to style guidelines, and meet compliance standards across content. Writer.com’s AI capabilities are designed for enterprise use, offering custom language models, governance features, and integrations.

Key highlights:

  • Enforces grammar, style, and brand voice guidelines automatically across teams

  • Integrates with commonly used enterprise tools, including Chrome, Google Docs, Microsoft Word, Figma, and various CMS platforms

  • Provides content governance features such as audit logs, usage analytics, and administrative controls

  • Supports team collaboration, access management, and approval workflows for regulated industries or large content operations

Writer is often adopted by organizations with strict brand, legal, or regulatory requirements—such as financial services, healthcare, or large-scale marketing teams.

6. Surfer SEO (For SEO content optimization)

surfer seo

Image credit: Surfer SEO

Surfer SEO is a content optimization platform that helps marketing and content teams improve their search visibility by aligning content with real-time search engine data. It analyzes top-ranking pages for a given keyword and provides data-driven recommendations to improve on-page SEO elements such as keyword usage, content structure, and length.

Key highlights:

  • Analyzes search engine results pages (SERPs) to deliver keyword suggestions, content structure guidelines, and competitive benchmarks

  • Offers site auditing tools to identify technical SEO issues and content gaps across existing pages

  • Integrates with writing and content platforms including Jasper, Google Docs, and WordPress for streamlined workflows

  • Provides content briefs and guidelines based on intent, topic relevance, and keyword density to support SEO strategy

Surfer SEO is commonly used by content marketers, SEO specialists, and editorial teams aiming to create content that ranks competitively in search engines without relying on guesswork.

7. Grammarly (For grammar and tone correction)

Grammarly

Image credit: Grammarly

Grammarly is an AI-powered writing assistant that provides real-time suggestions to improve grammar, clarity, tone, and overall communication effectiveness. It is used across business functions to enhance both internal and external written communications, supporting everything from emails and reports to marketing content and documentation.

Key highlights:

  • Delivers real-time grammar, spelling, punctuation, and clarity suggestions across writing environments

  • Detects tone and intent to help users adjust messaging for different audiences and communication goals

  • Provides writing analytics and suggestions for improving readability and engagement

  • Available through browser extensions, desktop apps, mobile apps, and integrations with platforms such as Microsoft Word, Gmail, and Slack

Grammarly is widely adopted by individuals and teams seeking to maintain professionalism, consistency, and clarity in their written communications.

8. Hemingway App (For improving copy editing)

Hemingway App

Image credit: Heimingway App

Hemingway App is a writing and editing tool designed to help users improve the clarity, readability, and overall conciseness of their content. It analyzes written text and flags common issues such as passive voice, overly complex sentences, and excessive adverb use. The tool is often used during the final editing phase to make content more accessible and easier to understand.

Key highlights:

  • Grades content according to U.S. school reading levels to assess readability

  • Highlights issues related to sentence length, structure, passive constructions, and unnecessary modifiers

  • Operates as a standalone web-based or desktop application for distraction-free editing

  • The desktop version functions offline and does not require an internet connection

Hemingway App is commonly used by content creators, marketers, and editors aiming to streamline prose, reduce complexity, and ensure that content is easily understood by a broad audience.

9. Influencity (For influencer discovery, audience analysis, and campaign tracking)

influencity

Image credit: Influencity

Influencity is an influencer marketing platform that enables brands to identify relevant creators, analyze audience demographics, and manage influencer collaborations from outreach to reporting. It supports the full lifecycle of influencer campaigns, helping teams make data-informed decisions and measure impact more effectively.

Key highlights:

  • Offers over 100 filters to search and segment influencers across major social media platforms

  • Provides audience insights, including demographics, engagement rates, and follower authenticity

  • Tracks campaign performance metrics such as reach, impressions, engagement, and conversion rates

  • Includes built-in CRM functionality for managing influencer relationships, contracts, and communications

Influencity is commonly used by social marketing teams and agencies seeking a centralized solution to streamline influencer discovery.

10. ChatGPT (General-purpose conversational AI for content generation and research)

chatgpt

Image credit: OpenAI

ChatGPT is a conversational AI chatbot developed by OpenAI, designed to assist with a broad range of language-based tasks. It can be used for copywriting, summarization, brainstorming, research, and question-answering, making it a versatile tool for marketers.

Key highlights:

  • Accepts natural language prompts and generates context-aware, human-like responses

  • Accessible via web interface and API, allowing for both manual and automated use

  • The GPT-4 Turbo version enables extended conversations, long-form reasoning, file uploads, and image understanding

  • Integrates with third-party tools and plugins

ChatGPT is frequently used by marketing teams for rapid content creation, idea generation, and research.

11. Gemini (For multimodal content generation and productivity within Google Workspace)

Gemini

Image credit: Gemini

Gemini, formerly known as Bard, is Google’s multimodal generative AI platform designed to assist users with a wide range of tasks across text, code, and image inputs. Built on Google’s large language models, Gemini integrates directly into Google Workspace tools such as Docs, Sheets, and Gmail, making it accessible within existing workflows for productivity, communication, and content creation.

Key highlights:

  • Capable of producing summaries, creative writing, technical answers, and code suggestions

  • Embedded within Google Workspace applications to support in-context AI assistance

  • Connected to live web data, enabling real-time information retrieval and up-to-date outputs

  • Offers integrations with other Google services and APIs for expanded functionality

Gemini is often used by teams working within the Google ecosystem to assist with writing documents, automating routine tasks, and retrieving up-to-date information for research.

12. MarketMuse (For SEO content)

MarketMuse

Image credit: MarketMuse

MarketMuse is an AI-powered SEO content strategy platform that helps marketing and editorial teams improve SEO performance by identifying content opportunities, building topic authority, and optimizing existing pages. The platform combines keyword research, competitive analysis, and AI-generated recommendations to support content planning, brief creation, and performance evaluation.

Key highlights:

  • Provides keyword suggestions and topic clusters to inform content strategy and build topical authority

  • Scores both draft and published content based on factors such as depth, relevance, and coverage compared to competing pages

  • Generates AI-driven content briefs and outlines, including suggested subtopics, questions, and keyword usage

  • Analyzes SERPs and content gaps to help prioritize which topics or pages to create or update

MarketMuse is typically used by SEO teams, content strategists, and writers looking to create content that aligns with search intent and improves organic visibility. 

13. Clearscope (For SEO content optimization)

Clearscope

Image credit: Clearscope

Clearscope is a content optimization platform that helps writers and marketers improve the SEO performance of their content through keyword-driven recommendations and real-time feedback. It analyzes top-performing search results and provides actionable guidance to ensure content is aligned with search intent, relevant keywords, and readability standards.

Key highlights:

  • Assigns content grades based on keyword coverage, relevance, and overall alignment with top-ranking pages

  • Recommends related keywords, optimal content structure, and ideal word count based on competitive analysis

  • Features a real-time editor that provides instant feedback as content is written or revised

  • Integrates with Google Docs and WordPress to support in-platform content creation workflows

Clearscope is widely used by SEO specialists, content marketers, and editorial teams aiming to increase the visibility of their content by ensuring it meets both algorithmic and audience expectations.

14. Brandwatch (For consumer intelligence and social listening)

Brandwatch

Image credit: Brandwatch

Brandwatch is a digital consumer intelligence platform that enables organizations to monitor, analyze, and interpret conversations across a wide range of online sources. It helps marketing, research, and communications teams understand public perception, track competitor activity, and identify emerging trends by aggregating and analyzing data from social media, forums, blogs, and other digital platforms.

Key highlights:

  • Collects data from platforms including X (formerly Twitter), Reddit, blogs, forums, and news sites to provide a view of online conversation

  • Applies AI and natural language processing to categorize sentiment, detect themes, and identify shifts in consumer behavior

  • Supports competitive benchmarking, brand health tracking, and influencer identification

  • Includes features for alerting, historical data analysis, and integration with business intelligence tools

Brandwatch is commonly used by brand, insights, and PR teams to inform strategy, track brand reputation, and surface consumer insights.

15. Browse AI (For web scraping and automated website monitoring)

Browse AI

Image credit: Browse AI

Browse AI is a web automation and data extraction tool that enables users to scrape structured data and monitor website changes without coding. It’s commonly used for use cases such as competitor pricing analysis, lead list generation, SEO tracking, and market research. The platform allows users to create bots through a visual interface, making it accessible to non-technical teams.

Key highlights:

  • Uses a point-and-click interface to train bots that can extract data from webpages and navigate multi-step processes

  • Exports structured data directly into tools like Airtable, Google Sheets, or via API integrations for further use and analysis

  • Supports scheduled scraping and monitoring to keep datasets automatically updated over time

  • Includes features for detecting and logging changes on target websites, with alerting for key updates

Browse AI is frequently used by marketing, sales, and research teams seeking to automate the collection of public web data for competitive intelligence, prospecting, or trend analysis.

16. LALAL.AI (For AI-powered audio stem separation in media production)

LALAL.AI

Image credit: LALAL.AI

LALAL.AI is an audio processing platform that uses machine learning to separate audio files into individual stems, such as vocals and specific instruments. It is widely used in music production, podcast editing, and content repurposing, enabling users to isolate or remove elements from existing tracks for remixing, remastering, or voiceover applications.

Key highlights:

  • Extracts up to 10 distinct stem types, including vocals, drums, bass, piano, guitar, and synths

  • Supports a variety of audio formats, including MP3, WAV, FLAC, and others commonly used in professional workflows

  • Operates through a browser-based interface, eliminating the need for software installation

  • Enables batch processing for handling multiple files at once, supporting higher-volume production tasks

LALAL.AI is commonly used by creators, audio editors, and media teams looking to manipulate or reuse audio assets without requiring manual isolation or multitrack files.

17. Anyword (For AI copywriting)

Anyword

Image credit: Anyword

Anyword is an AI-powered copywriting platform that enables marketers to generate and evaluate ad copy, email subject lines, landing pages, and social content based on predicted audience performance. It uses machine learning models trained on historical campaign data to assign predictive performance scores, helping teams prioritize high-performing variants before publication.

Key highlights:

  • Includes predictive performance scoring

  • Tailors recommendations by demographic segment

  • Generates copy optimized for platforms like Google Ads, Meta, email, SMS, and landing pages

  • Centralizes tone guidelines and integrates keyword and SEO optimization tools

Anyword is commonly employed by marketing teams, performance advertisers, and agencies aiming to generate data-backed copy.

18. Canva Magic Studio (For AI-powered design and multimedia work)

Canva Magic Studio

Image credit: Canva Magic Studio

Canva Magic Studio is a unified generative AI suite embedded within Canva’s design platform. It streamlines creation and editing by combining text, image, and video tools—all accessible through Canva’s collaborative interface. Designed for both individual creators and teams, it helps simplify and rapidly scale creative workflows.

Key highlights:

  • Perform precise image edits such as content-aware replacements, object extraction, background removal, and canvas expansion

  • Reformat, resize, translate, or restructure designs into different formats (e.g. presentations, social media posts, blog graphics)

  • Add animations and stylistic effects to elements and shapes for dynamic visual content

  • Includes one-click background removal and auto-translation for multilingual designs

Marketers use Canva to create and collaborate on visual content like social posts, presentations, and marketing materials without relying on design software.

19. Descript (For AI audio and video editing)

Descript

Image credit: Descript

Descript is a multimedia editing platform that streamlines audio and video production by allowing users to edit content through text transcriptions. By converting spoken words into an editable script, it enables precise manipulation of media files, supporting a range of AI-driven features for efficiency and collaboration.

Key highlights:

  • Automatically generates time-coded transcripts and allows media editing through text—changes to the script reflect in the audio or video

  • Users can create custom voice models or use stock voices to generate or correct audio content by typing, eliminating the need for re-recording

  • Detects and removes filler words ("um," "uh") and long silences automatically, speeding up editing

  • Offers noise reduction, "studio sound" processing, and multitrack editing for comprehensive audio refinement

Descript is widely used by podcasters, video creators, and marketing teams seeking to simplify production workflows: it enables script-based editing, automated cleanup, voice correction, and distribution..

20. Pictory (For AI video creation)

Pictory

Image credit: Pictory

Pictory is an AI-driven video editing platform designed to transform long-form content—such as webinars, blog posts, podcasts, and scripts—into concise, social-friendly videos. It offers an accessible, browser-based workflow that enables marketing and content teams to quickly repurpose assets without needing extensive video editing expertise.

Key highlights:

  • Upload text, articles, or video transcripts and use AI to automatically generate short clips or storyboarded videos

  • Provides automated subtitle generation and AI-based summarization to identify and extract key segments

  • Designed for social media formats like YouTube Shorts, Reels, and marketing explainers—optimizing aspect ratio, length, and styling

  • Offers team plans, API access, and enterprise-ready features to embed video creation into broader content workflows

Pictory is frequently utilized by small businesses, marketing teams, and content creators to repurpose long-form assets—extracting highlights, embedding captions, and applying branded visuals.

21. Tome (For AI-powered presentations and storytelling)

Tome

Image credit: Tome

Tome is an AI-native presentation and storytelling platform that automates the creation of visual documents, slide decks, and narrative-rich content. It generates layouts, visuals, and copy from text prompts and integrates live data and media into responsive, shareable presentations—without requiring manual design or formatting.

Key highlights:

  • Automatically creates complete presentations—including structure, layouts, and narrative content—from user prompts

  • Unified design workflow: Combines copywriting, visual layout, and formatting in one interface to reduce manual production time .

  • Supports embedding of live media—such as YouTube videos, Figma prototypes, interactive charts, and web content—into presentations

  • Presentations adapt to any screen size and can be shared via links

Tome is frequently used by marketing teams to speed up the creation of polished, narrative-rich presentations—especially in workflows requiring embedded live data, consistent branding, and responsive design.

22. Midjourney (For AI-generated imagery from text prompts)

Midjourney

Image credit: Midjourney

Midjourney is a text-to-image generative AI model that produces high-resolution visuals based on natural language prompts. It is primarily accessed via a Discord bot interface (and more recently through a web application). Its outputs are often used by creative and marketing teams for ideation, moodboards, concept art, campaign visuals, and storyboarding.

Key highlights:

  • Creates detailed, high-resolution images from user-submitted prompts, operating through a diffusion-based AI model

  • Generates visually distinctive, artistic images suitable for branding, storytelling, and creative exploration

  • Users interact via Discord commands like /imagine; the platform supports advanced prompt tuning, upscaling, and remixing options

  • Facilitates rapid visual experimentation and mood board creation

Midjourney is widely used by designers, marketers, and creative professionals who require fast, AI-assisted generation of stylized image concepts and visual assets.

23. Synthesia (For AI video generation using synthetic avatars)

Synthesia

Image credit: Synthesia

Synthesia is an AI video creation platform that converts text into narrated video presentations featuring digital avatars. It is commonly used for applications such as employee training, onboarding, marketing explainers, and internal communications—enabling video production without cameras or voice actors.

Key highlights:

  • Users input scripts, and Synthesia generates videos with AI avatars speaking the content in a produced format

  • The platform supports over 140 languages, complete with accurate lip-syncing and customizable accents

  • Users choose from a library of 230+ stock avatars or create custom avatars, and apply branded templates to maintain visual consistency

  • Creates videos directly from text without requiring cameras, actors, or audio recordings

Synthesia provides an AI-based approach to video creation that removes the need for traditional filming, voice recording, or editing. Its capabilities—such as avatar-based narration, language localization, and browser-based production—make it suitable for marketing organizations that need to generate video content for use cases like training, onboarding, and communication.

24. Beautiful.ai (For AI-powered presentation design)

Beautiful.ai

Image credit: Beautiful.ai

Beautiful.ai is a presentation software platform that uses AI to assist users in designing professional-looking slides quickly and consistently. The platform is tailored for business, sales, and marketing use cases, including pitch decks, status updates, internal reports, and client presentations. It simplifies the design process by applying smart layout rules that automatically adjust formatting, spacing, and alignment as users add content.

Key highlights:

  • Uses AI to auto-adjust layout elements—such as text boxes, images, charts, and icons

  • Offers a library of reusable content blocks tailored to business communication needs

  • Supports shared themes, style libraries, and user permissions

  • Integrates with tools like Slack and Dropbox for content sharing, and supports export to PowerPoint and PDF formats for broader compatibility and offline access

Beautiful.ai is used by digital marketing teams to streamline presentation creation and maintain visual consistency. Its combination of automated design, reusable templates, and collaborative features reduces the need for manual slide formatting.

25. ContentShake AI (For SEO content creation)

ContentShake AI

Image credit: ContentShake AI

ContentShake AI is a content generation platform developed by Semrush that combines large language models with proprietary SEO data to support blog writing and content planning. It is designed to assist marketers, freelancers, and content teams in producing blog posts that align with search engine optimization best practices. The platform offers end-to-end support—from topic ideation to draft creation—grounded in real-time keyword research.

Key highlights:

  • Analyzes Semrush’s keyword database to identify trending and high-potential blog topics

  • Generates content outlines and full-length blog posts optimized for SEO

  • Supports content creation in multiple languages

  • Users can export and publish drafts directly to platforms like Google Docs and WordPress

ContentShake AI is used by content marketers and SEO professionals to streamline blog creation using AI-generated content informed by Semrush’s keyword intelligence.

26. Ocoya (For AI-assisted social media content creation and scheduling)

Ocoya

Image credit: Ocoya

Ocoya is a social media management platform that integrates AI-powered content generation, visual design tools, and post scheduling into a unified interface. It is intended for marketers, content creators, and small businesses looking to streamline the production and distribution of social media content across platforms such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.

Key highlights:

  • Uses generative AI to produce captions, taglines, hashtags, and short-form content tailored to various social media platforms

  • Includes a visual design tool 

  • Supports direct scheduling and publishing to multiple social platforms 

  • Offers post previews and basic performance analytics

Ocoya is used by marketing teams and individuals seeking to centralize social media content creation and scheduling. 

Benefits of using AI tools for marketing

AI is reshaping how marketers plan, create, and optimize their work—and they’re eager to adopt it. According to SurveyMonkey, 69% of marketing professionals say they’re excited about the impact of AI on their jobs. Here’s how AI is already helping them move faster, work smarter, and deliver better results.

  1. Streamlines marketing planning: AI can update marketing calendars in real time, analyze past campaign data to inform new ideas, and help allocate resources to the highest-impact activities. 

  2. Improves campaign management: AI streamlines everything from event management to content tracking by automating task assignments, monitoring deadlines, and keeping teams aligned—making it easier to manage complex, multi-channel campaigns from planning through execution.

  3. Scales content creation and localization: From SEO-driven blog posts to region-specific email copy, AI accelerates enterprise content marketing by helping teams produce and adapt assets for different markets—without sacrificing brand voice or quality.

  4. Surfaces real-time insights to drive faster, smarter decisions: AI analyzes customer behavior, campaign performance, and predictive trends in real time—transforming raw data into clear, actionable insights that support timely, informed decision-making.

  5. Higher job satisfaction through automation and upskilling: By offloading repetitive, manual tasks, AI frees marketers to focus on creative and strategic work. It also opens up opportunities to learn new tools and grow in their roles.

How to choose the right AI marketing tool

Not all marketing software is created equal. Use this checklist to evaluate AI-powered tools. 

1. Ease of use

Look for no-code apps that are intuitive and accessible to non-technical users. AI should reduce friction—not introduce new learning curves or dependency on engineering.

2. Time to value

Prioritize platforms that are fast to set up to deliver faster ROI. Whether it’s generating content, summarizing feedback, or automating routine work, the right tool shouldn’t take months to set up.

3. Contextual awareness

The most effective tools understand the context of your data. That means pulling from your actual campaign assets, customer journey data, and internal documentation—not generic datasets.

4. Scalability

Choose tools that can adapt as your team or campaign volume grows. This includes support for multiple use cases and integration with your existing systems.

The world’s leading marketing teams use Airtable AI

From campaign planning to content creation, Airtable AI helps top marketing teams work smarter and move faster. With AI built directly into the workflows you already use, you can generate on-brand assets and messaging, automate project management, surface competitive insights, and make decisions in record time—all from one workspace.

Whether you're scaling global campaigns or optimizing day-to-day operations, Airtable AI gives you the speed and flexibility to stay ahead. That’s why the most innovative brands rely on it to power their marketing—from first draft to final report.

The fastest, safest, and most impactful way to deploy AI into marketing workflows

Explore Airtable's AI tools

About the author

Hannah Wrenis a Staff Writer at Airtable, where she creates content across Product, Marketing, AI, and Project Management. She specializes in turning complex topics into clear, actionable insights for modern teams.

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