Growth experiment checklist template

Are you heading a growth team at a rapidly expanding startup? Are you currently trying solve the puzzle of how to scale growth in a repeatable way to preserve the trajectory of your company's growth? If you are looking for a way to transition to a scientific approach for your growth process, look no further than this growth hacking experiment checklist.

​

Andrea Burbank, a data scientist at Pinterest, recommends: “The problem you want to solve is scaling yourself — figuring out what you’re doing that’s helping these experiments be successful. Develop repeatable processes and guidelines and checklists so that you don’t have to be that single point of failure.” Based on one of her decks, this checklist can help you learn the ropes of growth hacking and viral growth as you go.

​

We put together this experiment checklist based on one of Andrea’s slide decks. With this growth hacking template, you can keep track of the status of each growth experiment, whether currently being designed, tested, or analyzed, and record the results, like change in conversion rate or number of new customers added, all in one place. Use the different views to easily focus on the experiments that matter to you. Use this growth experiment checklist for your own team, or adjust it to fit your team's needs.