Airtable for product

Transform your product operating model for the AI era

From customer signals to portfolio bets, see the truth in real time. Capture work, expose drift and risk, and tie progress to revenue and outcomes.

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Why Airtable

Build better products, ship faster

Disconnected data and inconsistent execution lead to missed targets. Use AI-powered workflows to end the guesswork and guide everything from product discovery to launch.

  • Work smarter with AI

    Automate feedback analysis, support brainstorming, align roadmaps, and plan launches–so teams focus on strategy, not admin work.

    Work smarter with AI

  • Get complete, real-time visibility

    Connect customer signals to delivery progress across your product portfolio to align teams and executives in real-time.

    Get complete, real-time visibility

  • Adapt to your workflow

    Support teamwork by building around your product taxonomy and processes. Integrate with Jira, Gong, and existing tools with zero disruption.

    Adapt to your workflow
Use cases

One flexible system of work for strategy, delivery, and iteration

Unify customer signals, product planning, and execution in one AI workspace. Context flows automatically, data-driven decisions speed up, and value compounds every quarter.

Align features to real customer needs

Manage customer feedback

Connect all your channels in one place, and automatically identify high value opportunities.

Extract insights automatically

Use AI to pull key themes from feature requests, Gong calls,customer surveys, and prototype reviews, then auto-add to backlog.

Close the loop

Create release notes with AI to notify users when you address feedback and release new product features.

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AI Plays and templates

Real-world AI use cases with real results

Start experimenting with workflows you can deploy right now.

Analyze product feedback at scale

Analyze product feedback at scale

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Integrate critical workflows

Combine all your systems into a single source of truth via integrations and APIs with Jira, Azure DevOps, and Confluence or enterprise datasets in Salesforce, Workday, and Snowflake.

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See how real enterprise companies are using Airtable

“We went from months of collecting and triaging and translating information into real time, literally a day, hours. Right. And all we need to do is just confirm it.”

Angela Yanes, Director of Product Operations — eBay
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Resources and insights to explore

Unlock your product roadmap

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Frequently asked questions

When evaluating product management tools, focus on features that help team members and stakeholders manage the entire product lifecycle. Look for quick-start functionality such as Microsoft Excel imports, integrations with existing product development tools, and built-in project management software. An intuitive user interface also accelerates onboarding.

Prioritize scalability. The best product management tools go beyond basic task management for individual products, adapting easily to new use cases as your needs evolve. And with AI assistants and tools like Airtable AI agent software and Omni, teams can analyze user behavior at scale, eliminate hours of manual work, and deliver better products with improved user experiences.

Don’t forget collaboration tools—both built-in and integrations with whiteboard software like Miro, communication tools like Slack, or design tools like Figma.

Jira, Align, Aha, Asana, Trello, and Productboard are the most comparable product management platforms. But only Airtable offers one connected solution across product roadmapping, feedback management, that lets product teams execute more effectively. Unlike rigid tools that force you into their framework, Airtable adapts to your unique product taxonomy—whether you organize by squads, tribes, business units, or value streams. This flexibility, combined with unified data across your entire product operation, lets teams execute more effectively while maintaining their preferred ways of working.

You have multiple paths to migrate your data—import spreadsheets and CSVs, connect through our extensive integration library, or use Airtable Sync to maintain live connections with your current systems. Our services team and certified partners specialize in product data migration, helping you identify which data sources matter most for your key workflows and mapping out the right approach for your organization. They'll work with you to ensure your critical product data is properly structured and flowing into Airtable, setting the foundation for your new operating model.

Airtable works alongside Jira Software, not instead of it. While Jira excels at managing engineering sprints and tickets, product teams need a different kind of system—one that connects customer feedback to strategic planning, manages portfolio-wide roadmaps, and keeps executives aligned without forcing them into engineering workflows. Our advanced syncing means engineering keeps working in Jira while product teams get the holistic view they need to ensure every sprint advances strategic objectives. Your marketing leaders, sales teams, and executives can finally see real-time progress without navigating Jira's engineering-focused interface.

Explore our pricing page to find flexible plans or reach out to our team to learn more.