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From Manual to Magical: How Schaeffler's Content Factory Made AI Work in the Real World

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Most AI pilots fail in theory, but Jan Sassmanshausen, Director, Content Strategy at Schaeffler, and his Content Factory team made it work in practice for the Global Branding & Marketing Function at Schaeffler, turning cumbersome manual tasks into 3-second AI-driven workflows. Learn how consolidating data and focusing on real operational pain points led to a 10x efficiency gain. Get tips for moving from AI experiments to real-world deployments

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