West Elm creates a sense of home with Airtable

Korin, VP of Creative Operations needed a flexible tool that would help her team scale the brand, triple their inventory, and compete with brands like Pottery Barn. When she started all inventory was manually entered into Excel, and teams were using different tools like Basecamp or DropBox to upload photos and digital assets. Now they’re using Airtable to track every SKU, photo, and connect teams across 5 departments it's saving them 85 hours every week.