One calendar for every social post
A global online gaming and social platform company consolidates its social media content calendar and production workflow in Airtable, unifying scheduling, storefront promotions, and event planning into a single leadership view. Product marketing, communications, and social teams replaced fragmented spreadsheets with one pane of glass that tracks campaign execution from draft to publish.
The problem
Social media scheduling lived in fragmented spreadsheets, which meant duplicate data entry across the Social Media Marketing, Communications, and Product Marketing teams every time a post or promotion needed updating in more than one place.
Leadership had no consolidated visibility into campaigns, and reporting on promo performance was a manual exercise that had to be rebuilt each time someone needed a current picture of what was scheduled.
What they built
Social Media Marketing, Communications, Video Editing, and Product Marketing built a shared Airtable base that unifies the social content calendar with storefront promotion tracking and event planning into one master view.
The base connects to Salesforce for campaign and account context, Google Calendar for scheduling, and Slack for cross-team notifications, so a change in one workflow is visible everywhere it matters instead of living in a single owner's spreadsheet.
The outcome
Campaign visibility is now unified across teams instead of scattered across separate files, and duplicate work has dropped because everyone schedules and tracks from the same records.
Reporting on promo performance is automated rather than manually assembled, and cross-functional collaboration between social, communications, and product marketing runs off the same shared calendar.
Inside the solution
Social Media Content Calendar & Production
Marketing & Campaign Operations
- Integrated marketing campaign tracking
- Social media content calendar
- Storefront promotion management
- Event planning and coordination
- Fragmented spreadsheets across teams
- Duplicate data entry across teams
- Lack of leadership visibility into campaigns
- Manual reporting on promo performance
- Unified campaign visibility
- Reduced duplication of work
- Automated reporting
- Streamlined cross-functional collaboration
- Social Media
- Marketing
- Communications
- Video Editing
- Product Marketing
- Salesforce
- Google Calendar
- Slack
Social Media Content Calendar & Production
Run every social post, storefront promotion, and community event from one master calendar, with each campaign rolling up post counts, promo revenue, and impressions so leadership sees marketing execution in a single view. Built-in automations spin up production tasks the moment a post is added, flip campaigns live when a promotion launches, and email a weekly digest of everything scheduled.
From fragmented spreadsheets to one master calendar
Copy the templates
Connect the systems teams already use
Build the leadership rollup
FAQ
Frequently asked questions
Social scheduling, storefront promotions, and event planning all live in the same linked base instead of separate files, so a change made once is visible to every team that needs it.
A master calendar view sits on top of the same records each team schedules from, replacing the manual reporting on promo performance that spreadsheets required.
Social Media Marketing, Communications, Video Editing, and Product Marketing all schedule and track from the same base.
Salesforce for campaign and account context, Google Calendar for scheduling, and Slack for cross-team notifications.
No. The calendar and reporting run on structured records and integrations rather than AI-assisted content generation.