One system for every promotional window , across every brand
A global, multi-banner restaurant group orchestrates national and test-market promotional windows in Airtable. Marketing, Operations, Training, and external agencies share one system for campaign calendars, roughly 100 standardized tasks per campaign, multi-round creative asset reviews, SKU and menu item tracking down to pricing and point-of-sale keys, and store-level readiness checks, replacing scattered slide decks and spreadsheets across 6 to 8 concurrent campaigns.
The problem
Campaign data lived across slide decks, spreadsheets, chat, and email, with no shared view of where a promotional window stood. Creative review rounds were manual, feedback deadlines got missed, and the same update had to be entered in multiple places.
Coordinating 10 to 15 cross-functional partners and outside agencies per campaign through email meant lost assets and duplicate data entry, and franchisees sometimes received conflicting guidance because there was no single source of truth for campaign details or SKU information.
What they built
Marketing built a national and test-market campaign calendar with promo window setup that generates roughly 100 standardized tasks per campaign automatically, tied to launch-date milestones like a set number of weeks out.
Creative asset production runs through multi-round agency reviews inside the same system, SKU and offer tracking covers pricing, ingredients, point-of-sale keys, and digital menu attributes, and store-level readiness forms plus operational shakedowns confirm restaurants are prepared before a launch. Agency interface portals give outside partners controlled visibility without full base access.
The outcome
Campaign launches move faster with automated task generation replacing manual setup, and email volume has dropped as agencies and internal teams work from the same linked records instead of forwarded attachments.
Standardized templates have improved consistency across brands, centralized visibility now serves leadership and agencies from the same source of truth, and duplicate updates and conflicting franchisee guidance have both gone down.
Inside the solution
Multi-Brand Marketing Campaign Orchestration with Creative Production and GTM Delivery
Marketing & Communications
- National and test campaign calendar planning
- Promo window setup with roughly 100 standardized tasks per campaign
- Creative asset production with multi-round agency reviews
- Go-to-market task automation tied to launch-date milestones
- SKU and offer tracking: pricing, ingredients, point-of-sale keys, digital menu attributes
- Store-level readiness forms and operational shakedowns
- Fragmented campaign data across slide decks, spreadsheets, chat, and email
- Manual creative review rounds with missed feedback deadlines
- Duplicate data entry and conflicting guidance to franchisees
- Agency coordination via email causing lost assets
- Reduced email volume and manual coordination
- Faster campaign launches via automated task generation
- Fewer errors and missed deliverables
- Standardized templates and improved cross-brand consistency
- Marketing
- Brand Management
- Creative Services
- Operations
- External Agencies
- Training
- Microsoft Teams
- Outlook
- SharePoint
Multi-brand marketing campaign orchestration with creative production and GTM delivery
Run every promotional window across several restaurant brands in one place: a national and test-market campaign calendar, a standardized milestone task set per promo window, multi-round agency creative reviews, SKU and offer records down to pricing and point-of-sale keys, and store-level readiness checks with operational shakedowns. Automations generate the launch-date milestone tasks when a window is created, advance a window to ops readiness the moment creative is approved, open a re-check when a shakedown fails, and email one weekly milestone digest, while Airtable AI fields summarize window status, consolidate agency feedback into a single direction set, triage store readiness risk, and draft creative briefs from the structured campaign data.
From scattered decks to one campaign system across brands
Copy the templates
Route creative through review rounds
Connect SKU data and store readiness
FAQ
Frequently asked questions
Each campaign gets its own calendar entry and standardized task set, roughly 100 tasks generated automatically per promo window, so multiple campaigns can run in parallel without their tasks or timelines getting confused.
Agency interface portals give external partners controlled visibility into the assets and tasks relevant to them, replacing the email attachments and lost files that came with coordinating agencies outside the system.
Pricing, ingredients, point-of-sale keys, and digital menu attributes are all tracked per SKU and offer, so campaign, operations, and supply chain teams work from the same menu item data instead of separate lists.
Structured readiness forms and operational shakedowns capture whether each restaurant is prepared, replacing informal check-ins with an auditable readiness record tied to the campaign.
Not for the core campaign, creative, and readiness workflows. Forward-looking exploration of AI-generated creative briefs elsewhere in the account's roadmap would build directly on this structured campaign data.