Use Case

60+ deliverables per campaign, generated automatically for media marketing teams

A major global media and entertainment company uses Airtable to orchestrate creative production and marketing campaigns, managing deliverable requests, multi-step executive approvals, and automated asset tagging, giving marketing and production teams a single source of truth that eliminates manual handoffs and accelerates campaign launches across the organization.

The problem

Marketing and creative teams tracked campaign deliverables across disconnected spreadsheets and legacy tools, with version control for multi-format assets creating constant confusion. Approval requests traveled by email, making it impossible to see where any given deliverable stood in the review cycle.

Executive visibility into overall campaign readiness required manual status compilation, and duplicate data entry between intake and tracking systems meant records were rarely in sync. The result was delayed launches and avoidable rework.

What they built

Marketing and creative teams deployed Airtable as their consolidated campaign management system. Deliverable requests enter through a structured intake form, are triaged automatically, and flow into a review queue where multi-step executive approvals are tracked without email.

Automations generate 60+ sub-deliverables and apply asset tags for every campaign request, eliminating the manual build-out that previously followed each intake. Campaign flight tracking and prioritization dashboards give team leads and executives a live view of readiness without a status meeting.

The outcome

Creative approval cycles shortened materially. Deliverables move from intake to approved through a structured, trackable process, and marketing leadership sees campaign status in real time rather than waiting for a compiled report.

Manual email routing for approvals was eliminated, and the automated generation of sub-deliverables and tags removed hours of setup work per campaign. The team now operates from one system for intake, approval, asset tracking, and flight management.

Inside the solution

Marketing Campaign and Creative Production Management

Marketing & Campaign Operations

  • Deliverable request intake and triage
  • Multi-step creative review and approvals
  • Automated sub-deliverable and tag generation
  • Campaign flight tracking and prioritization
  • Fragmented tracking across spreadsheets and legacy tools
  • Duplicate data entry and manual copy-paste between systems
  • Version control confusion for multi-format assets
  • No executive visibility into campaign readiness
  • Faster creative approval cycles with tracked multi-step reviews
  • Automated generation of 60+ deliverables per campaign
  • Eliminated manual email routing for approval requests
  • Consolidated reporting across all active campaigns
  • Marketing
  • Creative Services
  • Social Media
  • Production
  • Frame.io
  • SharePoint
  • Outlook
  • Slack
Build out this use case

Marketing campaign and creative production management

Run creative production end to end in one base: intake deliverable requests through a triaged queue, expand each request into its full set of sub-deliverables with asset classification tags, track multi-step executive approvals with a real audit trail, and watch campaign flight readiness on a live dashboard. Automations expand intake into production checklists, advance deliverables when a reviewer signs off, and email a weekly readiness digest, while AI columns triage incoming requests, draft production briefs, suggest asset tags, and summarize every review decision.

Use this template
Marketing campaign and creative production management - Overview dashboard
How it works

From fragmented campaign tracking to automated creative production management

Set up the intake and triage workflow

Start from the marketing campaign tracking template and add a deliverable request intake form. Configure triage rules that route incoming requests to the right team queue based on deliverable type, format, or priority, replacing ad hoc email intake.

Automate sub-deliverable generation and asset tagging

Wire automations that read the campaign request type and generate the full set of required sub-deliverables and asset tags automatically. A single intake record becomes a complete production checklist without manual build-out.

Track approvals and flight status in real time

Build multi-step approval fields and interface views that give reviewers, creative leads, and executives a live view of every deliverable's status. Approval moves through the workflow in Airtable, not in email threads, so status is always current.

FAQ

Frequently asked questions

When a campaign deliverable request is submitted, automations read the request type and apply a set of rules that create all required sub-deliverables and tag each one with the appropriate asset classification. The intake record expands into a full production checklist without manual entry.

Approval status fields in Airtable track each review stage. When a deliverable is ready for review, the assigned approver sees it in their interface queue. They approve or request changes directly in Airtable, creating an audit trail that replaces email chains.

Assets linked from Frame.io and SharePoint are attached to the corresponding deliverable record in Airtable. Version history is tracked at the record level, so teams always know which asset version corresponds to which approval stage without searching email or shared drives.

Interface dashboards aggregate deliverable status, approval progress, and flight dates across all active campaigns. Leads and executives see real-time readiness without requesting a manual status update from each team.

Yes. The same intake, approval, and tracking structure used for marketing deliverables applies to social and franchise-specific campaigns. Social media and franchise teams use the same base with filtered views relevant to their deliverable types, keeping everything in one system without duplicating records.