How Airtable Runs Marketing on Airtable

Watch Cora Dowling, Marketing Project Manager, and Nia Brown, Demand Gen Marketing Manager for a behind-the-scenes look at the system Airtable’s marketing team actually uses to run cross-functional work. We’ll open MarketingCentral and follow a real project from intake through delivery, showing how one shared plan of record connects purpose-built workflows for Brand, Field Marketing, external partners, and more without duplicating data.

In this session, you’ll learn how to:

• Design a hub-and-spoke system that gives teams flexibility without creating duplicate sources of truth
• Automate intake, deliverables, timelines, and notifications from shared operational data
• Build governance and trusted data foundations that support both teams and AI agents