2022 Marketing Trends report
New tools. New challenges. New strategies. If you're a marketing leader in 2022, you've seen a lot of “new” lately. Just keeping up takes a powerful investment of energy and time.
We surveyed over 300 marketing leaders to unpack how marketing work is evolving, and the ways they’re fostering employee engagement, adaptability, and resiliency in the face of constant change.
Leading companies using Airtable
New tools. New challenges. New strategies. If you're a marketing leader in 2022, you've seen a lot of “new” lately. Just keeping up takes a powerful investment of energy and time.
We surveyed over 300 marketing leaders to unpack how marketing work is evolving, and the ways they’re fostering employee engagement, adaptability, and resiliency in the face of constant change.
Leading companies using Airtable
A peek at the report findings:
95% of marketing leaders reported an increase in the volume of campaign and content requests in the last year
Fewer than 1 in 3 of marketing leaders have even moderate visibility into ROI of campaigns
74% of marketing teams reported that their workflow is siloed and has disconnected processes
Automation increased by 35% between 2021 and 2022
Workflow efficiency and goal attainment are directly correlated
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