What, exactly, does the growth of no-code/low-code mean for marketing leaders? And how are these tools shaping the way we build our tech stacks and lead our teams? This piece unpacks what no-code is, what's catalyzing its adoption, and how it can elevate the work of marketing teams.
Leading companies using Airtable
We cover:
How digital transformation is driving the rise of no-code—and what types of marketing teams are adopting no-code/low-code
The build vs. buy fallacy—and how no and low-code tools enable your team to build their own tools, without leaning on IT or out-of-the-box solutions
How marketing teams are using no-code to answer strategic production, planning, and measurement questions
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