How a fitness empire pivoted to help people stay fit from home
Equinox turned to Airtable to help launch a virtual fitness app. When the pandemic hit, the idea became a necessity.
When Equinox Media set out to launch new virtual fitness offerings for its members, the team knew they had an ambitious goal ahead of them. Launching Equinox+ meant scheduling all-new classes, recruiting talented on-camera instructors, and filming engaging cinema-quality content. They knew that the future of fitness was a hybrid of digital and physical experiences, so the team worked hard on the new Equinox+ app in 2019. When COVID-19 hit in 2020, things got even more challenging.
It created a “forced trial of digital fitness,” Josh Rappaport said.
Rappaport is the Director of Post-Production and Publishing at Equinox Media. The team facilitated the launch of the Equinox+ app which includes the SoulCycle at-home bike, Rumble Boxing, and even TB12 (that’s some wicked hard Tom Brady inspired strength training).
The new app offers unlimited on-demand and live classes, personalized scheduling, and activity tracking. In the midst of launching this virtual app, the pandemic shuttered gyms around the world, not to mention the facilities Equinox Media used to produce its virtual classes. That’s when Rappaport turned to Airtable.
“With the support of Airtable’s customer success and services teams, we were able to truly innovate — not just adapt — when we encountered unexpected shifts in our rapidly changing environment."
Thanks to Airtable, Equinox Media was able to more efficiently deliver virtual fitness experiences, and keep its members moving from home.
Their Airtable solution made it possible to track, measure, optimize every step of their content production process.
Since rolling out the solution, Equinox Media has automated their operations in a way that empowers their team with more time to be creative.
Members get an ever-evolving variety of exciting new online classes, while Equinox Media is able to make more data-driven decisions, and constantly improve how it operates. Airtable helped the team turn what may have been a trial run application into a sustainable fitness solution for the future.
“We have a detailed understanding of the content supply chain process, including breakdowns, variables, and efficiencies."