The central nervous system of your business

It connects your data to every app, workflow, and agent that runs on it. Your team directs the work, the agents move it forward — all on one platform.

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80% of Fortune 100 companies trust Airtable

The system of record for companies building what's next

Trusted by 500,000+ companies

Use structured workflows and AI summaries to surface risks, align teams, and keep launches moving with speed and clarity.

OpenAI uses Airtable AI to surface product risks faster.

50+

projects tracked with weekly AI summaries

Risk Summary

15Total Risks

10Active Risks

7Critical/High

CriticalImmediate action required

HighUrgent attention needed

MediumMonitor closely

LowAcceptable risk level

Centralize feedback, use AI to surface key insights, and turn them into prioritized work—then close the loop with updates that show customers their input drives real improvements.

eBay processes 1M+ customer insights in real-time.

>90%

faster feedback triage

Aggregating customer feedback...

Feedback Text

The app is very user-friendly and I love the new update!

I had trouble logging in after the last update. Please fix this issue.

Customer support was very helpful and resolved my issue quickly.

The checkout process is confusing and needs improvement.

I appreciate the fast delivery and quality packaging.

The product description was misleading. I expected something different.

The app crashes frequently on my device.

Sentiment

Positive

Negative

Positive

Negative

Positive

Negative

Unify global campaign workflows, eliminate repetitive work, and move from insight to execution with speed, accuracy, and full visibility.

Publicis Media accelerated campaign delivery at scale with Airtable.

70%

faster turnaround time

Concept

Conceptis

Concept

Radiant Night Runner

Custom Color Studio

City‑to‑Trail Layer

Pitch

High‑visibility running line featuring neon reflective seams that keep athletes seen at dawn and dusk.

Mix‑and‑match leggings and sports bras—shoppers build their own color‑block sets in store or online.

Convertible shell jacket that zips from cropped commuter cut to full‑length rain parka in seconds.

Generated concept

Status

In review

Ideation

Approved

Centralize the product roadmap to align go-to-market teams, track delivery, and give leadership real-time visibility into what's shipping.

Highspot brings product and go-to-market teams into lockstep with Airtable.

5→1

Five tools to one system of record.

Build the Modern Sales Motion

On Track

3 Key Results

Launch Guided Selling Plays

Q2Digital Apps

Gemma Smith

75%

10 Tasks

Refresh Rep Onboarding

Q3Workflows

Sam Epps

50%

3 Tasks

Ship AI Content Recs

Q4UI

Sooyoung Ahn

50%

3 Tasks

Turn unstructured briefs and scattered assets into organized workflows by connecting everything in one system—so teams can move faster with full visibility and stay on brand.

MGA turned content chaos into clarity with Airtable.

60%

reduction in creative brief processing time

Priority

Type

Long text

Tools

Model

GPT-5

Instructions

Review the project's Due Date, Brief comments. Categorize the project's status into one of these: On Track (clear scope, progress aligned with due date), At Risk (scope gaps, unclear requirements, or slipping timeline),

Description

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Run automatically

Triggers

Every Monday at 9:00 AM

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Create field

Describe the app you need in plain words, or drop in a spreadsheet you already have.

Visualize marketing tactics in real-world contexts with our AI campaign generator—describe your idea, then let AI bring it to life.

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Works with tools you already use

Link Airtable with your existing systems to keep work and data in sync.

Explore integrations

"AirtableAIishelpingusmovefasterandmakesmartercreativedecisions."

Billy Bohan Chinique

Senior Director of Global Brand Marketing, Virgin Voyages

Enterprise-grade, any size

From a two-person team to the Fortune 500, Airtable gives you the flexibility to shape it around how your business actually works.

Book demo

HyperDB with record limits in the hundreds of millions
Scale workflows to tens of thousands of users
Use AI models from leading providers (OpenAI, Gemini, Llama, Anthropic, and more)

What we're building

Events, product updates, and the latest ways teams are putting AI to work.

AI Plays

Localize image and copy variants at scale

Marketing

Run instant brand and compliance reviews

Marketing

Transform static contracts into operational data

Marketing

Generate high-impact campaign concepts

Marketing

Claude + Airtable

I just drafted personalized emails for F1 drivers that I'm inviting to my event (in Airtable)

Create the actual email drafts in Gmail so I can review before sending

Opus 4.6

Connect AI tools directly to your Airtable bases.

Ask questions about your data, create and update records, and analyze information—all through natural conversation with AI tools like Claude, ChatGPT, Cursor, and more.

Try it out

Build something.

Get started for free

The central nervous system of your business

Trusted by 500,000+ companies

Works with tools you already use

Enterprise-grade, any size

MCP Server

Build something.