Marketing Leaders Dinner

Discussion Highlights

Marketing teams around the globe are being pushed to demonstrate ROI to “defend the spend” and propel the business forward. However, they face rising customer expectations that make it harder to sustain brand relevance, as well as budget and capacity limitations that put creativity and efficiency to the test.

Leading marketing teams are reimagining every stage of marketing delivery from planning, production, distribution, and measurement to adapt to dynamic needs of customers and the business. But what does that entail, and where do we start? Furthermore, how can new breakthrough technologies like Generative AI help?

Topics:

• Marketing strategy and operations

• Content/program production and distribution

• Measurement

• Generative AI in marketing

• Market trends and consumer behavior

About The Venue

Recently named by Eater as one of the "Essential Restaurants" on the Peninsula, BIRD DOG is influenced by Northern California, Japan, and other bastions of fine ingredients. Inventive, seasonal cocktails, a lovely boutique wine list, and genuine hospitality complement the seasonal menu from Chef/Owner Robbie Wilson. Chef Wilson was also a 2023 James Beard Semi-Finalist for Best Chef: California.

Transportation: We’d love to make it easier for you to get to and from the event. An Uber voucher will be provided the day before the dinner.