Top 20 marketing project management software for 2026

Marketers know that it’s a juggling act to create and manage collateral across marketing campaigns, and to rally everyone to meet deadlines for creation, approval, and final delivery. Without the right tools in place, it becomes very easy for things to fall through the cracks. That’s what marketing project management software helps with—ensuring teams stay organized by centralizing campaign planning, content calendars, approval workflows, and cross-functional collaboration in one place—and tracking progress against goals.

With the right marketing project management software, nothing gets lost. Yet with so many options on the market, it’s challenging to determine which solution is best for your team. To help, we've researched 20 of the best marketing project management tools for 2026. Whether you're managing social media campaigns, product launches, or content production, you'll find options for teams of all sizes and budgets.

What is marketing project management software?

Marketing project management software is a digital platform designed to help marketing teams plan, execute, track, and analyze campaigns from start to finish. Unlike general project management tools, marketing-specific solutions often include features like content calendars, creative approval workflows, campaign tracking, and integration with marketing tools like social media platforms, email marketing software, and analytics dashboards. They may also reduce reliance on outside collaboration tools.

Marketing project management software simplifies complex projects by centralizing campaign assets, automating repetitive tasks, providing visibility into project status and deadlines, and enabling real-time collaboration across marketing teams. In short, everything becomes accessible in a single, organized workspace.

The best marketing project management software comparison chart

We researched tools that offer project management for marketing use cases, and then validated our selections against respected user review sites like G2 and Capterra to ensure each platform is rated a minimum of 4 out of 5 stars by actual users.

Marketing project management tools in review

1. Airtable - Best for AI-powered marketing management

Airtable enables companies of all sizes to unify their marketing operations, accelerate campaigns with AI, and scale their best work. The platform brings a high degree of flexibility and customization to marketing project management across different teams, whether you’re managing a content calendar or a campaign. Built-in AI streamlines marketing project management by automating repetitive tasks like status updates, approval notifications, and even content creation and distribution.

Powered by a relational database, Airtable provides a holistic view of your entire marketing operation, connected to company-wide goals, that everyone can access. Its relational database structure means you can link your social media calendar to campaign budgets, connect customer feedback to product launches, or tie content production to distribution channels. Built-in AI helps teams launch campaigns faster and use intelligent forecasting to spot and eliminate project risks, automatically generate campaign briefs, create and categorize content, surface insights from your data, and align stakeholders with automated campaign updates.

The platform conforms to the way your marketing team works best: Multiple views—including Kanban boards for content pipelines, calendars for campaign schedules, and galleries for creative asset management—let different team members work in the format that makes sense for their role. The interface designer enables you to build custom marketing dashboards and approval workflows without writing any code.

Starting price

$20/user/month for Team plan (billed annually); Free plan with 1,000 records per base

Pros and cons

Marketing teams appreciate Airtable's ability to connect campaign data across channels and create custom, AI-powered workflows without developer support. However, some AI features require being on a paid plan vs. a free plan.

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2. Notion - Best for marketing documentation and campaign planning

Notion combines wikis, databases, and project tracking into a single workspace, centralizing campaign documentation, brand guidelines, and strategic planning. The platform helps keep marketing knowledge and active projects in the same location—like connecting your content strategy docs to your editorial calendar, or linking brand guidelines to ongoing campaign work. Marketing teams build infinitely nested pages that organize everything from quarterly planning to daily task lists, with databases transforming into Kanban boards, calendars, or content galleries using the same underlying information.

Notion connects planning to execution, meaning that you can create a campaign brief that links directly to task lists, asset repositories, and performance tracking. The AI writing assistant helps draft campaign copy, meeting notes, and project summaries, while templates for marketing workflows help teams get up and running quickly. Notion works especially well for smaller marketing teams and startups that need lightweight project management integrated with their documentation.

Starting price

$10/user/month (billed annually) for Plus; Free with unlimited pages

Pros and cons

Unlimited customization provides flexibility for unique marketing workflows, but the tool requires some investment in the initial setup. Reviewers appreciate the integration of documentation and project management, but note the lack of advanced project management features like native Gantt charts and time tracking that larger teams might need.

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3. Asana - Best for campaign task management and collaboration

Asana provides marketing teams with structured workflows that keep campaigns moving from concept to completion. The platform helps break down complex marketing initiatives into tasks and subtasks with clear owners and deadlines, making it easier to coordinate across content, design, social media, and digital marketing teams. Custom workflows move campaigns through defined stages like brief creation, creative development, review, and launch, with dependencies ensuring tasks happen in the right sequence. Project managers can assign tasks, enable automation, and connect daily execution to broader marketing objectives.

The platform's portfolio management features give marketing leaders a bird's-eye view of all campaigns in flight. Timeline views help teams visualize how campaign elements interconnect, workload views show who's overcommitted, and forms streamline campaign intake. The platform also visibly logs every time a change is made, so it’s easy to see what occurred along the way as you track project progress.

Starting price

$10.99/user/month (billed annually) for Starter; Free for up to 2 users

Pros and cons

Asana helps marketing teams manage complex campaigns from multiple views. The platform is highly customizable, though this requires thoughtful implementation. Some reviewers say its AI-powered features trail competitors, and advanced automation and reporting require higher-tier subscriptions.

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4. Monday.com - Best for visual campaign tracking and team alignment

Monday.com makes campaign status visible through color-coded boards that marketing teams can customize for workflows. Each board displays tasks, deadlines, creative assets, budget status, and progress. As team members update the board, everyone sees the change in real time. Automation recipes eliminate repetitive work by triggering notifications when deadlines approach, moving tasks through approval workflows, or assigning follow-up work based on campaign stage.

Monday.com's dashboard capabilities aggregate multiple campaigns into executive views with charts, timelines, and KPI tracking. The template library offers starting points for common marketing scenarios like product launches, content calendars, and event planning, getting teams productive quickly. Marketing operations teams can build custom workflows for campaign requests, creative reviews, and cross-functional coordination.

Starting price

$12/user/month (billed annually) for Standard plan; Free for 2 users

Pros and cons

The visual approach reduces onboarding time for new team members, though some reviewers note that reporting capabilities feel limited compared to more complex platforms.

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5. ClickUp - Best for all-in-one marketing operations

ClickUp consolidates project management, docs, time tracking, and goal management tools into one solution. The platform's 15+ view types mean content marketers can work in Kanban boards, media buyers can use calendars, and marketing ops can rely on Gantt charts, all while using the same underlying campaign data. Built-in docs support collaborative brief writing and campaign planning, while time tracking helps both agencies and in-house teams understand resource allocation.

The free plan includes unlimited tasks and custom fields, which is useful for small and growing teams. Marketing teams build custom dashboards that visualize campaign metrics, create goals with trackable KPIs tied to specific initiatives, and automate workflows for campaign approvals and asset management.

Starting price

$7/user/month (billed annually) for Unlimited plan; Free plan with 60MB storage

Pros and cons

The comprehensive feature set removes the need for multiple point solutions, but users find that it comes with complexity and an initial investment in configuration and team training. Reviewers also say that notification management requires careful configuration to avoid alert fatigue.

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6. Adobe Workfront - Best for enterprise marketing operations

Adobe Workfront provides large teams and agencies with enterprise campaign management capabilities, creative workflow automation, and resource planning. The platform's request queues centralize campaign intake, automatically routing requests to appropriate teams with predefined workflows that ensure nothing falls through the cracks. Integration with Adobe Creative Cloud means designers receive assignments and submit work directly from Photoshop, Illustrator, and other creative tools, eliminating context switching.

For marketing teams managing dozens of concurrent campaigns across regions, brands, and channels, Workfront provides control and visibility. Resource capacity planning shows team availability across all marketing initiatives, automated proofing workflows handle creative review with version comparison and markup tools, and portfolio reporting gives executives real-time visibility into marketing performance and ROI. Advanced permissions, SSO integration, and custom API development support complex organizational requirements.

Starting price

Custom pricing based on organization size; Tour available

Pros and cons

Enterprise-grade marketing features and native Adobe integration provide the sophistication that large, global teams need, but users note the interface feels dated and complex, with initial setup requiring dedicated support and training time. The platform's capabilities also come with enterprise pricing.

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7. Teamwork - Best for marketing agencies

Teamwork provides marketing agencies with client-facing features that streamline project delivery, billing, and collaboration. The platform's time tracking with billable rates captures work against campaigns and automatically populates invoices based on tracked hours and project expenses. Client portals give external stakeholders visibility into campaign progress, asset approvals, and deliverable status without granting access to internal operations. Workload management shows resource capacity across all client accounts, helping agencies balance competing deadlines.

Teamwork's portfolio views display all campaigns at various stages, making it easy to see which accounts need attention and which are on track. Project templates with predefined milestones and task lists ensure consistent delivery processes across clients, maintaining quality standards regardless of team composition. The integrated chat and help desk modules consolidate client communication and support tickets.

Starting price

$10.99/user/month (billed annually) for Deliver plan; Free for 5 users

Pros and cons

Marketing agencies appreciate having project management, time tracking, invoicing, and client collaboration in one platform, though some users find the interface overwhelming and certain features difficult to locate.

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8. Basecamp - Best for simple marketing team coordination

Basecamp takes a communication-first approach to marketing project management, where each campaign becomes a hub for team discussions, file sharing, deadline tracking, and centralized information. Message boards replace email threads and automatic check-ins prompt asynchronous status updates. Marketing teams appreciate how Basecamp prioritizes clarity and simplicity over complex features, making it accessible for teams who don't need sophisticated resource planning or advanced automation.

The platform's Hill Charts provide a unique way to visualize campaign progress, showing whether work remains in the uncertain "uphill" ideation and planning phase or has moved to the more predictable "downhill" execution stage. For smaller marketing teams or agencies, Basecamp offers straightforward tools and per-user pricing, while larger teams benefit from the flat-rate unlimited user pricing.

Starting price

$299/month flat for unlimited users (billed annually); $15/user/month if you pay by employee; Free for one project at a time

Pros and cons

Communication-centric design and flat-rate pricing keep Basecamp as a predictable cost, though marketing operations managers may miss advanced features like Gantt charts, time tracking, and detailed resource management.

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9. CoSchedule Marketing Suite - Best for content calendar and social media management

CoSchedule Marketing Suite is purpose-built for marketing teams managing content production and social media distribution. The platform's marketing calendar becomes the single source of truth for all content initiatives, showing blog posts, social media campaigns, email sends, and promotional activities within a unified timeline. Marketing teams plan, create, and schedule content across channels without switching between tools, with workflows that move content from ideation through approval to publication. Social media scheduling features let teams batch-create posts, manage multiple accounts, and maintain consistent brand presence across platforms.

The platform's ReQueue feature automatically fills gaps in social schedules with top-performing content, helping to ensure consistent posting. Marketing operations teams also use CoSchedule's workflow templates to standardize content creation and approval processes. Analytics show which content drives engagement.

Starting price

$19/user/month (billed annually) for the Social Calendar plan; Contact sales for premium functionality; Free plan for one user

Pros and cons

CoSchedule is more specialized than general project management platforms, focused on content and social media management, which might be potentially limiting for organizations needing broader marketing project capabilities. Full functionality also comes at higher pricing tiers.

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10. Smartsheet - Best for spreadsheet-familiar marketing teams

Smartsheet brings marketing project management to teams who think in spreadsheets, combining the familiar grid interface of Excel or Google Sheets with Gantt charts, automation, and collaborative features that traditional spreadsheets lack. Marketing teams can build campaign trackers with customizable columns for status, owners, deadlines, and budgets, then switch between grid, Gantt, card, and calendar views without changing the underlying data. The system mirrors Excel functionality while adding project-specific capabilities like dependencies and critical path calculations that help marketing teams understand how campaign elements interconnect.

Smartsheet assists marketing organizations managing complex campaigns that require resource allocation and capacity planning. AI features automatically generate formulas and summarize campaign data into digestible insights. The platform integrates with both the Microsoft and Google ecosystems, making it a natural fit for organizations standardized on those tools.

Starting price

$9/user/month (billed annually) for Pro

Pros and cons

The Excel-familiar interface helps marketing teams transition smoothly from spreadsheets to collaborative project management with campaign automation. Marketing operations teams appreciate the enterprise-grade security and controls, though the solution can become overwhelming when sheets grow large and complex, and some users report occasional technical instability.

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11. Jira - Best for marketing teams collaborating with development

Jira serves marketing teams who work closely with product and engineering, providing a shared platform for coordinating campaigns that involve technical work like website updates, feature launches, or product marketing. While originally built for software teams, marketing departments adopt Jira to align their campaign work with development cycles, creating epics for major initiatives that break into user stories and tasks spanning both marketing and technical work. The platform's agile workflows, sprint planning, and issue tracking translate well to iterative marketing processes like A/B testing campaigns, content experiments, and performance optimization.

For product marketing teams launching features or content marketing teams building interactive experiences, Jira provides a common language with engineering. Marketing can create stories for campaign creative, landing pages, and promotional materials at the same time dependencies on technical deliverables are tracked. Jira integrates with development tools like GitHub and Bitbucket, helping to connect marketing campaigns to code changes.

Starting price

$7.91/user/month for Standard; Free for 10 users

Pros and cons

Shared platform enables smooth marketing-engineering coordination for product launches and technical campaigns, though the complexity of the developer-centric interface creates friction for non-technical marketers.

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12. Stackby - Best for no-code marketing databases

Stackby provides marketing teams with spreadsheet-database hybrid capabilities. The platform connects external data sources through API integrations, letting marketing teams pull social media analytics, email metrics, or CRM data directly into their project tracking. Marketing operations teams build custom databases for campaign management, influencer tracking, content libraries, and lead generation without writing code, using templates designed specifically for marketing workflows.

For budget-conscious marketing teams needing database power, Stackby offers unlimited free guest access, making it easy to collaborate with external stakeholders like freelancers and agencies. The platform also has native apps for iOS, Android, and desktop.

Starting price

$4.20/user/month (billed annually); Free plan for 5 users

Pros and cons

Stackby is a cost-effective solution with API connectivity and unlimited guest access, though the interface is less modern than competitors and some advanced features are still in development. The platform works well for teams outgrowing spreadsheets but not ready to invest in enterprise solutions. Reviewers note that they appreciate Stackby's responsive customer support.

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13. SmartSuite - Best for customizable marketing operations

SmartSuite provides marketing teams with a customizable work management platform. Teams structure their marketing operations using solutions (custom apps) tailored to specific needs like campaign management, content production, creative requests, or event planning. The platform's charts and dashboards help marketing leaders visualize campaign performance, resource utilization, and budget tracking, turning project data into actionable insights.

Marketing operations teams can also build custom workflows, outside of the standard templates, without requiring technical skills. The platform adapts to various marketing methodologies—whether teams work in agile sprints, waterfall campaigns, or hybrid approaches—and includes automation capabilities for handling repetitive tasks.

Starting price

$12/user/month (billed annually) for Team plan; Free trial (14 days)

Pros and cons

The platform provides customizable work management with visualization tools, and users note the company’s good customer support. That said, SmartSuite has a more limited market presence and has fewer reviews than more established alternatives, making it harder to compare against other options.

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14. Wrike - Best for creative approval and proofing workflows

Wrike provides marketing and creative teams with proofing and approval workflows that streamline the review process for visual content, videos, and documents. Reviewers mark up creative files directly within the platform, comparing versions and tracking approval workflows without the back-and-forth of email chains. Request forms centralize campaign intake from stakeholders, creating projects with predefined templates and assigned owners that ensure consistent campaign kickoff. Marketing operations teams build custom workflows defining how campaigns move through stages like brief creation, creative development, review cycles, and final approval.

Resource management features show team capacity across all marketing initiatives, helping prevent creative team burnout and identify bottlenecks before they impact launch dates. Gantt charts automatically adjust when dependencies change, keeping everyone aligned as campaign timelines shift.

Starting price

$10/user/month for Team plan; Free plan with limited functionality

Pros and cons

Built-in creative proofing and markup tools streamline review cycles for marketing teams managing visual content production. Marketing operations teams note the interface can feel busy with many concurrent campaigns, and unlocking advanced workflow capabilities requires time investment in configuration.

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15. Trello - Best for simple Kanban-style campaign management

Trello (by Atlassian) simplifies marketing project management through visual Kanban boards that organize campaigns with cards and customizable lists. Each card represents a campaign task or asset, containing descriptions, checklists, attachments, due dates, and team comments that create a complete picture of what needs to happen. Marketing teams drag cards between lists showing progress from "Backlog" to "In Progress" to "Review" to "Complete," making campaign status immediately visible without generating reports.

Power-Ups extend Trello's basic functionality by adding calendar views for content schedules, custom fields for campaign metadata, and integrations with marketing tools like Mailchimp and Google Analytics. Marketing teams build boards for social media calendars, content pipelines, event planning, and campaign tracking, with the mobile app maintaining full functionality for updates on the go.

Starting price

$5/user/month (billed annually) for Standard plan; Free with up to 10 boards

Pros and cons

Visual boards and drag-and-drop simplicity help marketing teams get organized quickly with minimal training. Trello works well for smaller teams managing straightforward campaigns, but it lacks advanced features like Gantt charts, time tracking, resource planning, and more sophisticated automation that larger, more complex marketing operations require.

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16. Coda - Best for turning documentation into task management

Coda combines documents and databases into collaborative marketing workspaces where campaign briefs become action items and strategic plans connect directly to execution. Marketing teams build docs that evolve from planning tools into project dashboards, embedding tables that function as databases with formulas, buttons, and automations. Unlike traditional documentation that sits static after creation, Coda docs become living campaign hubs where teams track tasks, manage budgets, and coordinate work.

Coda is designed to help bridge the gap between planning and execution. Campaign briefs include embedded task lists that auto-update project status, content calendars feed directly into production workflows, and budget trackers calculate spend automatically. The platform's formula language provides spreadsheet-like power within documents, while packs (integrations) pull data from other marketing tools.

Starting price

$10/user/month (billed annually); Free plan with limited features

Pros and cons

Coda provides a unique paradigm by combining strategic documentation and project management, along with formulas and automation. Marketing teams appreciate how Coda reduces tool switching, though some say there’s a learning curve and the platform lacks some traditional project management features like native Gantt charts.

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17. Hive - Best for budget-friendly all-in-one marketing collaboration

Hive consolidates project management, team communication, and file proofing into a single platform with AI-powered features. Marketing teams switch between Kanban, Gantt, calendar, table, and portfolio views using the same underlying campaign data, letting creative, content, and media teams work in their preferred format. Native chat eliminates the need for separate communication tools, and the proofing module handles creative review with markup tools and version comparison—keeping feedback attached to the actual campaign assets.

Hive provides unlimited automations available even on lower tiers, which is attractive to smaller, growing teams. The AI assistant Buzz generates campaign task plans from meeting notes, summarizes discussions, and suggests resource allocations based on team capacity. Action cards consolidate all personal tasks, messages, and assignments in one feed, helping marketers prioritize daily work across multiple campaigns.

Starting price

$5/user/month (billed annually) for Starter plan; Free for up to 10 workspace members

Pros and cons

Hive’s all-in-one approach eliminates tool switching and provides automation at budget-friendly pricing, though some users report performance issues with complex queries and note the platform is less mature than established alternatives.

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18. Miro - Best for visual campaign strategy and brainstorming

Miro provides marketing teams with an infinite digital whiteboard for visual collaboration on campaign strategy, customer journey mapping, and creative brainstorming. Unlike traditional task-focused project management tools, Miro is designed to accommodate the creative process and teams who think visually and need space to ideate before execution. Marketing teams use Miro boards to map customer journeys, develop brand strategies, plan content themes, organize competitive research, and facilitate creative workshops—turning abstract concepts into visual frameworks that teams can build upon.

Miro can function as a project management tool, especially for strategy and planning, but more often complements other task-focused tools in the execution phase. The platform's templates include marketing-specific frameworks like campaign planning boards, content calendars, persona development, and SWOT analysis. Real-time collaboration helps remote marketing teams conduct virtual strategy sessions and sprint planning.

Starting price

$8/user/month for Starter plan; Free plan available with limited features

Pros and cons

Miro offers visual collaboration for campaign strategy and creative planning with real-time collaboration features, though users find that it lacks more comprehensive project management features and automation needed for campaign execution and tracking.

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19. Zoho Projects - Best for budget-conscious marketing teams

Zoho Projects provides project management features that include Gantt charts with dependencies, time tracking with timesheets, issue tracking for campaign problems, and resource utilization that shows team capacity—features sometimes reserved for premium tiers on other platforms. Zoho Projects is part of a broader ecosystem, connecting with Zoho CRM for lead tracking, Zoho Books for budget management, and other Zoho business tools.

“Blueprints” automate campaign setup by creating standardized processes that new projects automatically follow, ensuring consistency across marketing initiatives. The platform also includes built-in forums for campaign discussions and wikis for marketing documentation.

Starting price

$4/user/month (billed annually) for Premium; Free for 5 users and 3 projects

Pros and cons

The platform tends to work best for organizations committed to the Zoho ecosystem, where integration benefits outweigh the learning curve. Users find it budget-friendly, but outside integrations less smooth and say the interface is busier than modern alternatives.

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20. ProofHub - Best for flat-rate marketing collaboration

ProofHub differentiates itself by offering project management at flat-rate pricing (vs. per user). The platform includes task management, Gantt charts, built-in proofing for creative review, time tracking, and team collaboration features. Marketing teams manage campaigns across multiple views including Kanban boards, Gantt timelines, table views, and calendars, with built-in chat and discussion boards.

ProofHub's online proofing feature streamlines the creative review process by letting stakeholders mark up designs and documents with feedback attached to specific locations. Teams can define custom campaign workflows, and time tracking helps agencies capture billable hours via manual entry or automatic timers.

Starting price

$45/month flat (billed annually) for unlimited users in the Essential plan

Pros and cons

The flat-rate model tends to be attractive to growing teams, and the built-in proofing helps eliminate tools for creative teams and agencies. Some reviewers noted that the mobile experience lags behind the desktop functionality, and integration options are somewhat limited.

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What is the best marketing project management tool?

Airtable is a powerful marketing project management tool due to its high degree of flexibility and customization for project management across teams. Airtable’s relational database foundation connects projects to company-wide goals, so that you can keep sight of strategy and don’t get buried in task management or duplicate efforts.

Airtable connects with many other tools, allowing you to connect marketing campaigns to sales results, publish content created in Airtable directly on social media channels or in email marketing workflows, and tie project deliverables to client contracts. The platform’s versatility, along with native AI functionality, allows marketers to identify campaign risks, generate plans, and assign work to the right teams, streamlining workflows and returning valuable insights. Even better, Airtable empowers non-technical marketing teams to create custom apps and workflows without writing any code. Airtable adjusts to the way you work best so that the work isn’t interrupted.

How to choose marketing project management software

Of course, the best project management software for your team needs will depend on a variety of factors:

1. Define your needs and criteria: Start by evaluating your current pain points—are campaigns missing deadlines due to poor visibility? Is creative review taking too long because feedback is scattered? Are you struggling to track which team members are overloaded? The problems you're solving should help drive tool selection.

2. Consider your team's size and structure: Small teams are likely looking for more bang for their buck—tools that offer the most comprehensive features at the lowest price point. Larger, global teams will naturally need more complex, customizable solutions and advanced automation. It’s often a good idea to consider whether a solution offers both scalability and flexibility over time.

3. Research integrations: Integrations are vital to building effective tech stacks and utilizing shared data. It’s important that a new tool can work alongside and communicate with the tools your company already has in place. Be sure to research this before you adopt a solution.

4. Give tools a test run: Take advantage of free trials and try out tools using actual marketing workflows. Before you begin, identify a small use case you can test during the trial period. Consider creating a simple campaign, run it through your current approval process, and see how readily team members adapt. It needs to be user-friendly to ensure the wider team will adopt and a trial helps you understand how much training will be needed.

5. Look for hidden costs: Some platforms charge per user while others offer flat rates. Watch for limitations on automation, storage, or advanced features that might require expensive upgrades. Factor in your team's growth plans—per-user pricing can become expensive as you scale, while flat-rate models become more economical with larger teams.

Trends in marketing project management software for 2026

Marketing project management software is a rapidly evolving space. Here are some key trends shaping the landscape in 2026:

Key marketing project management software features

Your marketing project management software should incorporate the following core capabilities:

Essential marketing project management software AI features

There’s no doubt AI is transforming how marketing teams plan, execute, and optimize campaigns through project management software. Here are some key AI capabilities that deliver real value:

The most valuable AI features are an add-on to human decision-making—helping marketing teams make process improvements or connect the dots they might otherwise overlook.

Benefits of marketing project management tools

Marketing project management tools deliver the following benefits, improving how teams collaborate and execute campaigns:

The cumulative effect of these benefits adds up to marketing operations that execute faster and more reliably, collaborate more effectively, and deliver better business results—making project management tools an essential part of your marketing infrastructure.