30 best marketing management software solutions for 2025

The right marketing management software does more than organize workflows—it transforms how teams collaborate and drive measurable growth. In 2025, the most effective solutions combine project management, analytics, automation, and AI to help marketers navigate an increasingly complex landscape of campaigns, content, data, and channels.

This guide reviews 30 leading marketing management platforms, from all-in-one solutions to specialized tools that excel at specific marketing functions. Whether you're managing campaigns, coordinating content calendars, optimizing SEO, or tracking multi-channel performance, you'll find solutions that meet your needs and budget.

Which tools do marketing managers use?

Marketing managers rely on a wide variety of tools across all marketing efforts. Marketing teams use an average of 19 distinct tools, including platforms for campaign planning, content creation, email marketing, social media management, SEO optimization, analytics, and automation. The challenge isn't finding tools—it's selecting the right combination that integrates seamlessly and drives measurable ROI.

The most effective marketing management solutions typically include capabilities for project planning, content calendars, team collaboration, approval workflows, asset management, and performance tracking. In 2025, AI-powered features are enabling teams to automate repetitive tasks, personalize customer experiences at scale, and extract actionable insights from campaign data.

How we reviewed tools

We evaluated each platform based on verified user reviews from trusted sites, including G2, Capterra, and Gartner Peer Insights—looking for a rating above 4.0 (or 4 stars) with large review volumes and recent feedback reflective of recent 2025 feature sets and pricing on at least one of these sites.

Our assessment considered ease of use, feature depth, integration capabilities, pricing transparency, customer support quality, and suitability for different team sizes. We also examined how well each tool addresses specific marketing use cases, from campaign management to content collaboration to analytics.

The best marketing management software comparison

Here’s what we found—read the sections that follow for more detail about each tool.

The best marketing management software

The best marketing management software will depend on your unique needs. Here’s a list of highly rated solutions that may fit the bill.

1. Airtable (Best for flexible, AI-powered marketing operations)

Airtable connects your marketing initiatives from brief to launch in one platform. Built-in AI generates content across regions and channels, analyzes data and provides real-time insights, and automates workflows—helping teams launch campaigns faster, measure impact, and scale brand consistency across every channel.

What sets Airtable apart is its flexibility and ease of use. The platform’s multiple views—including Kanban, calendar, gallery, and Gantt—let teams visualize work in ways that match their processes and comes with an extensive template library. Teams can even build custom apps, automate repetitive tasks, and create workflows tailored to stakeholder needs. The platform excels at connecting disparate marketing activities into a single source of truth while remaining intuitive enough for non-technical users.

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Free plan: Yes (1,000 records per base, 1 GB attachment space)

Starting price: $20/user/month (Team plan, billed annually)

2. Hubspot (Best for all-in-one inbound marketing)

HubSpot Marketing Hub delivers comprehensive marketing automation alongside CRM, sales, and service tools within an integrated platform. It's designed for inbound marketing strategies, combining email campaigns, landing pages, social media management, SEO tools, and analytics. The platform's strength lies in providing marketing and sales teams with shared customer data and unified workflows.

The free tier offers a lot for small teams, while Professional and Enterprise plans unlock more advanced automation, attribution modeling, and AI-powered campaign optimization. HubSpot's ecosystem includes thousands of integrations and a collection of pre-built templates.

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Free plan: Yes (limited features, 2,000 emails/month, HubSpot branding)

Starting price: $15/user/month (Starter, for 1,000 marketing contacts)

3. Salesforce (Best for enterprise marketing at scale)

Agentforce Marketing (formerly Marketing Cloud) allows you to orchestrate complex customer journeys across email, mobile, social, advertising, and web channels. The platform's Journey Builder enables marketers to create dynamic, personalized experiences that adapt based on customer behavior and data signals in real-time.

Built natively on the Salesforce platform, Agentforce Marketing connects with sales, service, and commerce data, providing a unified view of the customer lifecycle. With Agentforce AI capabilities, teams can automate campaign creation, optimize send times, and personalize content at scale.

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Free plan: No

Starting price: $1,250/org/month (Marketing Cloud Engagement Professional)

4. Mailchimp (Best for accessible email marketing automation)

Mailchimp is a comprehensive email marketing platform that remains a go-to choice for small businesses and startups, thanks to its intuitive interface, generous free tier, and straightforward pricing. The drag-and-drop email builder and professional templates make it easy to create polished campaigns without design experience.

The platform's automation capabilities include welcome sequences, abandoned cart emails, and customer journey workflows that trigger based on behavior. With detailed analytics tracking opens, clicks, conversions, and revenue, marketers gain clear visibility into campaign performance.

Standout features:
Drag-and-drop email builder with customizable templates
Customer journey automation with behavior-based triggers
Audience segmentation and personalization tools
A/B testing for subject lines, content, and send times
Integrated landing pages and social ad management

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Free plan: Yes (500 contacts, 1,000 monthly email sends)

Starting price: $13/month (Essentials, for 500 contacts)

5. SproutSocial (Best for comprehensive social media management)

Sprout Social provides enterprise-grade social media management with publishing, engagement, analytics, and listening tools across all major social platforms. The platform offers advanced features like social CRM, competitive analysis, and influencer tracking, and the unified inbox consolidates messages across networks, enabling efficient community management at scale.

Sprout Social's analytics capabilities provide detailed performance insights, sentiment analysis, and customizable reports that demonstrate social media ROI. The platform’s Smart Inbox uses AI to prioritize messages, while ViralPost determines optimal posting times based on audience engagement patterns. For teams managing multiple brands or clients, approval workflows and asset libraries streamline collaboration.

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Free plan: No

Starting price: $199/user/month (Starter plan)

6. Semrush (Best for SEO and competitive intelligence)

Semrush offers comprehensive tools for keyword research, site audits, backlink analysis, and content optimization. Marketing teams use the platform to understand competitor strategies, identify content opportunities, track search rankings, and improve organic visibility. Semrush's keyword database contains over 25 billion keywords across 142 countries.

Beyond SEO, Semrush offers pay-per-click (PPC) research, social media management, and content marketing tools. The Site Audit feature identifies technical SEO issues, while Position Tracking monitors keyword rankings daily. The Content Marketing Toolkit helps teams research topics, optimize existing content, and track performance—informed by competitive intelligence.

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Free plan: Free trials available

Starting price: $199/month (Starter plan)

7. Hootsuite (Best for multi-network social scheduling)

Hootsuite is a pioneer in social media management and remains a strong choice for teams managing multiple social accounts and networks. The platform's strength lies in its scheduling capabilities, allowing marketers to plan and publish content across a wide range of social platforms from a single dashboard. Bulk scheduling and content recycling features help save time for social teams.

The platform offers strong analytics, team collaboration tools, and social listening capabilities at competitive pricing. Hootsuite's App Directory extends functionality with hundreds of integrations, and its approval workflows ensure brand consistency across distributed teams.

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Free plan: 30-day free trial

Starting price: $99/user/month (Standard plan)

8. Canva (Best for easy visual content creation)

Canva democratizes design with an intuitive drag-and-drop interface and a vast template library that includes social media graphics, presentations, infographics, videos, and print materials. Marketing teams without dedicated designers can use Canva to quickly create professional-quality visuals. The tool offers over 2 million stock photos, thousands of templates, and AI-powered design tools.

Canva for Teams adds brand kit functionality, ensuring design consistency with locked brand colors, fonts, and logos. Real-time collaboration allows team members to co-edit designs, while content scheduling allows marketers to publish directly to social platforms. Magic Studio's AI features—including background removal, image generation, and design suggestions—accelerate creative workflows.

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Free plan: Yes (limited templates and features, for one year, for one person)

Starting price: $15/user/month (Pro plan)

9. Ahrefs (Best for backlink analysis and SEO research)

Ahrefs rivals Semrush for SEO and offers strong backlink analysis and content research. Its SEO crawler visits over 8 billion web pages every 24 hours and updates its index every 15–30 minutes.

Marketing teams rely on Ahrefs for competitive analysis, identifying link-building opportunities, and discovering content that resonates with target audiences.

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Free plan: No

Starting price: $129/month (Lite plan)

10. Klaviyo.com (Best for e-commerce email and SMS)

Klaviyo specializes in email and SMS marketing for e-commerce brands, with integration into major e-commerce platforms. It excels at leveraging customer data to create highly personalized campaigns based on browsing behavior, purchase history, and customer lifetime value.

The platform offers granular segmentation capabilities, allowing marketers to target customers based on hundreds of data points, along with robust A/B testing, revenue attribution, and cohort analysis.

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Free plan: Yes (up to 250 contacts, 500 email sends)
Starting price: $45/month (500 contacts)

11. Wistia (Best for video marketing for businesses)

Wistia positions itself as the video platform built specifically for marketing teams, offering hosting, analytics, and lead generation tools that prioritize business outcomes over vanity metrics. Unlike YouTube, Wistia keeps viewers focused on your content without distractions or competitor recommendations. Customizable video players maintain brand consistency while providing detailed engagement analytics at the individual viewer level.

Wistia's analytics reveal exactly how viewers engage with content—where they drop off, what they rewatch, and which CTAs they click—enabling data-driven optimization of video strategy.

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Free plan: Yes (up to 10 videos)

Starting price: $19/month (Plus plan, 20 videos)

12. Optimizely (Best for experimentation and personalization)

Optimizely enables marketing teams to systematically test, learn, and optimize digital experiences. The platform supports A/B testing, multivariate testing, and feature flags across websites, mobile apps, and connected devices. Statistical modeling ensures accurate results even with complex experiments, while a visual editor allows non-developers to create test variations.

Beyond testing, Optimizely enables AI-powered personalization that serves different experiences based on visitor attributes, behavior, and predicted intent. Marketing teams use it to optimize everything from landing pages to product recommendations to entire customer journeys. The platform can also be used for content marketing and content management.

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Free plan: No

Starting price: Custom pricing (contact sales)

13. Google Analytics (Best for website analytics)

Google Analytics provides comprehensive data on traffic sources, user behavior, conversions, and audience demographics—entirely free. GA4, the latest version, emphasizes event-based tracking and cross-platform measurement, enabling marketers to understand customer journeys across websites, apps, and offline touchpoints. Machine learning insights automatically surface trends and anomalies worth investigating.

Marketing teams use Google Analytics to measure campaign effectiveness, understand content performance, and optimize conversion funnels. E-commerce tracking reveals product performance and revenue attribution, while audience segmentation enables precise targeting. Integration with Google Ads and Search Console creates a unified view of paid and organic performance.

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Free plan: Yes
Starting price: Free (GA4)

14. Buffer (Best for economy social media scheduling)

Buffer focuses on simplicity and affordability in social media management, making it ideal for small businesses and solopreneurs. The clean, intuitive interface emphasizes straightforward scheduling, content planning, and basic analytics without overwhelming users with complex features. Buffer's "optimal timing tool" analyzes past performance to recommend best posting times for maximum engagement.

The platform supports a wide range of social channels, with features tailored to each network's requirements. Buffer's browser extension and mobile apps make content curation easy, while the planning tools maintain consistent posting schedules.

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Free plan: Yes (3 channels, 10 scheduled posts)

Starting price: $5/channel/month (Essentials)

15. Zapier (Best for no-code marketing automation)

Marketing teams use it to sync data between tools, trigger actions based on events, and eliminate manual data entry. Common use cases include adding email subscribers to CRM systems, posting new blog content to social media, sending Slack notifications for form submissions, and updating spreadsheets with campaign data.

Multi-step Zaps create sophisticated workflows connecting multiple apps in sequence. Filters and formatters enable conditional logic and data transformation, while paths create branching automation based on specific criteria. For marketing teams using disparate tools, Zapier serves as a connective tissue across your martech stack.

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Free plan: Yes (100 tasks/month, two-step Zaps)

Starting price: $19.99/month (Professional)

16. AdRoll (Best for retargeting and display advertising)

AdRoll specializes in retargeting and display advertising across the web, social media, and email. It simplifies the complex process of ad creation, audience targeting, and campaign management across multiple channels. Dynamic product ads automatically showcase items visitors viewed, while AI-powered bidding optimizes campaigns for conversions (rather than just clicks).

The platform's cross-channel approach ensures consistent messaging whether prospects see ads on Facebook, Instagram, the display network, or in their inbox. Detailed attribution reporting reveals which touchpoints contribute to conversions, helping marketers allocate budget effectively.

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Free plan: No

Starting price: Pay-as-you-go self-service advertising or custom pricing (contact sales)

17. Looker Studio (Best for marketing data visualization)

ooker Studio (formerly Google Data Studio) transforms marketing data into interactive dashboards and reports—completely free. It connects to hundreds of data sources (including Google Ads, Analytics, Search Console, social platforms, and databases), enabling marketers to visualize data from across their tech stack in unified reports. The drag-and-drop interface makes report building accessible to non-technical users.

Customizable visualizations, including charts, tables, scorecards, and geographic maps, present data clearly for stakeholders. Real-time data ensures reports always reflect current performance, while sharing options enable collaborative analysis. For agencies managing multiple clients or internal marketing teams, Looker Studio provides professional reporting capabilities at no cost.

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Free plan: Yes

Starting price: Free

18. Marketo Engage (Best for B2B marketing automation)

Marketo Engage, part of Adobe, offers sophisticated lead nurturing, scoring, and lifecycle management capabilities. It excels at managing complex, multi-touch campaigns that move prospects through lengthy B2B sales cycles. Advanced segmentation, dynamic content, and behavioral tracking enable personalized communications at scale.

The platform's lead scoring models surface sales-ready opportunities, while attribution reporting demonstrates marketing's contribution to pipeline and revenue. Integration with major CRM systems ensures seamless handoffs between marketing and sales. For enterprises with complex products, multiple stakeholders, and six-figure deal sizes, Marketo provides the automation sophistication needed to execute on account-based marketing strategies.

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Free plan: No

Starting price: Custom pricing (contact sales)

19. Impact.com (Best for partner and affiliate marketing)

Impact.com provides a partnership management platform covering affiliates, influencers, strategic partners, and ambassador programs. It automates partnership discovery, contracting, tracking, payment, and optimization from a single interface. Real-time tracking and attribution ensure accurate commission calculations, while fraud prevention tools protect against invalid traffic and fraudulent conversions.

Optimization features help marketers identify top performers, provide them with promotional assets, and scale successful relationships. Unified analytics reveal which partnership types drive the best results, informing budget allocation decisions.

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Free plan: No
Starting price: Custom pricing (contact sales)

20. Adverity (Best for marketing data integration)

Adverity automates data extraction, transformation, and loading (ETL) from over 600 marketing and advertising platforms, eliminating manual report building and providing data quality monitoring that ensures accuracy. Marketing teams gain unified visibility into performance across all channels, enabling data-driven optimization.

Pre-built dashboards and visualizations provide real-time insights, flexible data models support custom analysis, and automated alerts notify teams about significant performance changes.

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Free plan: No

Starting price: Custom pricing (contact sales)

Other marketing project management software

For teams prioritizing traditional marketing project management capabilities alongside marketing workflows, these platforms may also be considerations:

How to choose marketing management software

1. Assess your team's primary needs

Start by identifying your team's biggest challenges: are you struggling with campaign planning, content production, social media consistency, lead nurturing, or performance reporting? Different tools excel at different functions. For example, teams primarily managing content calendars may not need a marketing automation platform. Document your must-have key features versus the ones that are nice-to-haves.

2. Consider integration requirements

Your marketing management solution must connect with your existing martech stack. Evaluate native integrations with your CRM, email platform, analytics tools, and content systems. Poor integration creates data silos, manual or duplicate work, and incomplete customer views. Many tools offer hundreds of integrations, but prioritize deep, bi-directional connections with your core systems.

3. Evaluate scalability and pricing models

Understand how pricing evolves as your team and data grow. Contact-based pricing can become prohibitively expensive for high-growth companies. User-based pricing affects how readily you can expand access. Be sure you understand record limits, automation caps, and feature restrictions before signing a contract and implementing. Review pricing tiers carefully and project costs at your expected 12-18 month scale.

4. Assess ease of use and learning curve

The most powerful tool won’t deliver value if marketers don’t adopt it. Evaluate the user experience and interface during free trials alongside team members who will use the software daily. Some platforms prioritize simplicity, while others offer more features with steeper learning curves. Consider your team's technical expertise and training bandwidth. Tools with extensive documentation, certifications, and active communities can help ease onboarding.

5. Review customer sevice and site reliability

Marketing software manages mission-critical and (often) time-bound workflows, so evaluate vendor stability and support quality. Review customer support availability and channels and whether there are dedicated success managers. Check recent user reviews for support quality and response times. Assess platform uptime and reliability, particularly during critical campaign periods.

Trends in marketing management software for 2026

A lot is changing, but it’s a great time to be in marketing—the right technology, when well-implemented, can drive very sophisticated, relevant, and cool customer experiences.

AI agents automating marketing workflows

Marketing platforms are evolving beyond AI tools to autonomous AI agents that execute complete workflows. These agents don't just suggest content or optimize campaigns—they independently create briefs, generate assets, deploy tests, analyze results, and recommend next actions. Platforms with agentic capabilities can handle routine marketing tasks with minimal human intervention.

Unified platforms

Marketing technology is consolidating around unified platforms that connect marketing, sales, service, and commerce workflows in real-time. This enables personalization at unprecedented scale and breaks down departmental silos, enabling marketers to orchestrate consistent experiences across all customer touchpoints.

Privacy-first measurement and attribution

Cookie deprecation, privacy regulations, and platform tracking restrictions are fundamentally changing how marketing teams measure success. Tools are adopting server-side tracking, first-party data strategies, and probabilistic attribution models. Marketing management platforms increasingly emphasize owned data collection through forms, surveys, and progressive profiling over third-party tracking.

Real-time personalization at scale

Static customer segments are giving way to real-time personalization engines that adapt content, offers, and experiences based on current context and behavior. Marketing platforms leverage AI to process signals instantaneously—customer feedback, recent purchases, website behavior, location, time of day—delivering uniquely relevant experiences to each customer. This requires tight integration between marketing tools, customer data, and content delivery systems.

No-code customization and flexibility

Marketing teams increasingly demand tools they can customize without developers. No-code interfaces for building automations, custom fields, approval workflows, and reports empower marketers to adapt tools to their processes rather than conforming to rigid structures. This democratization of customization accelerates implementation and enables continuous optimization as strategies evolve.

What is marketing management software?

Marketing management software encompasses platforms that help marketing teams plan, execute, analyze, and optimize marketing activities across channels and campaigns. These tools provide structure for managing complex workflows, assets, data, and stakeholder coordination.

Effective marketing management software serves as the operational backbone for marketing organizations, providing visibility into what's being worked on, what's been delivered, and what impact it's driving. It connects strategy to execution—enabling teams to move from planning to production to measurement within streamlined workflows.

What is marketing project management software?

Marketing project management software focuses on coordinating the people, tasks, timelines, and deliverables required to execute marketing campaigns and initiatives. These tools emphasize planning, task assignment, progress tracking, dependency management, and resource allocation. They help answer questions like: What's being worked on? Who's responsible? When is it due? What's blocking progress?

While some marketing management platforms include project management capabilities, marketing teams often use dedicated project management tools to track the execution of projects across specific marketing functions (e.g., email, webinars, or social media).

Marketing management software vs. project management software

Marketing management software typically provides broad functionality that spans campaign strategy, content production, execution, and analytics—essentially managing the full marketing lifecycle. Project management software focuses narrowly on coordinating tasks, timelines, and resources to successfully deliver projects. Marketing management platforms often include project management features but add marketing-specific capabilities like campaign planning, content calendars, asset libraries, marketing automation, and performance tracking.

The choice between the two depends on your primary need. Teams struggling with task coordination and deadline management may prioritize dedicated project management tools. Those needing to manage campaigns across multiple channels, coordinate content production, or integrate execution with analytics typically require a more broad marketing solution. Many teams use both—project management tools for internal coordination and marketing platforms for campaign execution.

What features should a leading marketing management solution include?

The following features should be table stakes. Consider usability, too, as you look for and assess these capabilities in a marketing management solution:

Benefits of marketing management software

Marketing management software offers a host of benefits. Today, these solutions are cloud-based, software as a service (SaaS) offerings, which enable high-performing marketing teams to move as fast as they need to.

How marketing teams benefit from workflow and collaboration tools

Marketing increasingly requires coordination across distributed teams, agencies, freelancers, and cross-functional stakeholders. Workflow and collaboration tools provide the connective tissue that enable efficient handoffs, clear accountability, and transparent progress tracking.

Which marketing management software integrates well with project management tools?

Most leading marketing management platforms offer integrations with major project management tools. Airtable offers both broader marketing management capabilities and granular project management features. It also provides native integrations with project management tools through its integration marketplace and API, for example. HubSpot connects with Asana, Monday.com, and others through its App Marketplace. Salesforce Marketing Cloud integrates with project management tools via AppExchange connectors. For tools lacking native integrations, Zapier enables connections between virtually any marketing and project management platforms, syncing data like task creation, status updates, and project milestones.

What is the best marketing management software?

The best marketing management software doesn't just organize tasks—it transforms how fast you move. Airtable connects planning, creative, execution, and measurement into one AI-powered system that learns your brand and scales your best work automatically.

While competitors chase approvals across disconnected tools, your team is already optimizing live campaigns. AI handles brand compliance checks, content localization, and stakeholder coordination in the background. You focus on strategy that drives revenue.

The impact is measurable: teams cut workflow time and campaign lifecycles in half. When your marketing operations run on connected data, every process gets smarter.

See for yourself by booking a demo.