The best campaign management software for 2025

Marketing campaigns involve countless moving parts—timelines, deliverables, resourcing, budgets, and workflows—that must come together to deliver a campaign that reaches the right audience at the best time to capture their attention. Campaign management software helps marketing teams orchestrate this complexity by centralizing workflows, automating repetitive tasks, and providing real-time visibility into campaign performance across all marketing channels.

The right tools can mean the difference between chaotic, siloed execution and cohesive, revenue-driving integrated marketing campaigns. With so many campaign management solutions available—from project management tools to specialized marketing automation platforms—choosing the best solution for your team requires careful consideration of your specific needs, budget, and technical requirements. In 2025, Airtable found that only 25% of marketing leaders reported high visibility into ROI, with marketing teams using as many as 19 tools on average. Increasingly, leaders are looking to consolidate their martech stacks into fewer, smarter, more flexible tools that consolidate data and integrate seamlessly across systems.

Here we break down 20 of the highest-rated campaign management tools for 2025, providing a quick summary of their key features, pricing, and primary use cases.

What is campaign management software?

Campaign management software—also called marketing campaign management software—refers to technology solutions that help marketing teams plan, execute, track, and optimize digital marketing campaigns across multiple channels. These platforms serve as a central workspace where teams can coordinate activities, manage assets, assign tasks to team members, and measure results—all in one place.

Unlike general project management tools, campaign management software is specifically designed to address the unique challenges of marketing operations. This includes managing content creation workflows, coordinating multi-channel launches across social media, email campaigns, and ad campaigns, tracking budgets, and analyzing performance metrics to inform marketing strategies. Campaign management tools often incorporate AI-powered automation features, predictive analytics, and integrations with other marketing tools like customer relationship management (CRM) systems, email marketing platforms, and analytics tools. The best solutions help teams improve customer engagement, maintain consistency across touchpoints, and drive conversions.

What makes the best campaign management software?

Campaign management software can vary, but most tools share some common functionality. Whether you're building a comprehensive marketing plan or executing day-to-day campaigns, look for these core capabilities:

Ease of use: Enterprise software inevitably has a learning curve, but the best tools become intuitive once your team is onboarded. Look for user-friendly interfaces, logical navigation, drag-and-drop functionality, and the ability to customize workflows without extensive technical knowledge.

Flexibility: Marketing campaigns require input from diverse teams—creative, content marketing, paid media, social media, email, and more. Your marketing platform should enable each team to work in their preferred way while collaborating on the broader campaign.

Scalability: Today's small campaign might be tomorrow's global launch. Campaign management solutions should grow with your needs, handling increasing complexity without performance degradation—essential for both small businesses and enterprises.

Reports and insights: Campaign management tools should capture data across the campaign lifecycle and generate actionable insights through customizable dashboards. You should be able to track budgets, timelines, resource allocation, and performance metrics from a single dashboard.

Automation and AI: Manual, repetitive tasks drain team productivity. The best platforms feature automation tools that handle routine processes—status updates, notifications, approvals, and data syncing—so your team can focus on strategic work that improves the customer experience.

20 campaign management tools: Comparison chart

The following table provides a quick comparison of the top campaign management tools to help you narrow down your options based on use cases, functionality, and pricing:

20 best campaign management tools for 2025

Different teams have different needs. Here’s a look at a wide variety of highly rated campaign planning and management tools.

1. Airtable (Best for connected campaign workflows)

Airtable is an AI-powered marketing management platform that helps teams streamline campaign planning, ensure brand compliance at scale, and prove impact across regions and channels—all within a unified platform. Built-in AI automates workflows, captures real-time performance data, and even generates campaign briefs, copy, and images for different regions and channels.

Its flexibility makes it ideal for connecting content calendars, launch plans, creative deliverables, and campaign tracking in a single system—helping teams streamline their entire marketing campaign management process. Unlike point solutions designed for single tasks, Airtable enables large departments to collaborate across functions. Teams can aggregate datasets—performance metrics, timelines, budgets, resourcing, and channel data—to gain comprehensive campaign visibility. Dynamic views, including calendar view, Kanban, and Gantt charts, allow stakeholders to access relevant information in their preferred format.

Key features:

Free trial? Yes

Pricing: Free plan available; Team plan from $20/user/month

Pros:

Cons:

2. Asana (Best for basic task management)

Asana is a collaborative project management platform used by marketing teams for organizing marketing campaigns, tracking progress, and maintaining accountability across stakeholders. Its interface makes it easy to visualize project timelines and manage complex, multi-phase campaigns from campaign planning through execution.

The platform is designed for task management and team collaboration, with features like workload management that help identify capacity issues before they become bottlenecks. While Asana isn't a relational database, its project management capabilities make it effective for teams that need structured workflows with clear ownership and accountability.

Key features:

Free trial? Yes

Pricing: Free for individuals; Starter from $10.99/user/month

Pros:

Cons:

3. Smartsheet (Best for spreadsheet-based campaign management)

Smartsheet provides a familiar spreadsheet interface enhanced with project management tools like Gantt charts, dependencies, and automations. For teams comfortable with spreadsheet-based workflows, it supports campaign planning and tracking with a lower learning curve than more complex marketing platforms.

The platform offers resource management and workflow automations that help streamline repetitive tasks. Smartsheet integrates with popular marketing tools and provides reporting functionality for tracking campaign performance metrics.

Key features:

Free trial? Yes

Pricing: From $9/user/month

Pros:

Cons:

4. Monday.com (Best for visual campaign management)

Monday.com offers a visual, structured approach to marketing campaign management with its customizable work boards. The platform's drag-and-drop interface makes it easy to create workflows, track tasks, and visualize how individual pieces contribute to overall campaign success and customer engagement.

The Workload view is particularly valuable for marketing teams, allowing managers to see at a glance which team members are over or under capacity. Monday.com also offers dashboard capabilities for reporting on campaign performance metrics and tracking marketing efforts across channels.

Key features:

Free trial? Yes

Pricing: Free for up to 2 seats; Basic from $9/seat/month

Pros:

Cons:

5. Atlassian Teamwork Collection (Best for connected teamwork within the Atlassian ecosystem)

The Atlassian Teamwork Collection brings together Jira, Confluence, Loom, and Rovo AI agents into a unified collaboration platform. Announced in 2025, this collection is designed for teams that need to move seamlessly from planning to execution across different work types—whether managing agile marketing campaigns, documenting strategy, or communicating asynchronously.

The Teamwork Graph connects all these tools, creating a unified data layer that brings context and intelligence to every piece of work. This means campaign briefs in Confluence can automatically generate work items in Jira, while Loom recordings can be summarized by Rovo and linked to relevant tasks—keeping marketing teams aligned without frequent context switching.

Key features:

Free trial? Yes

Pricing: Free plan for up to 10 users; Premium and Enterprise plans available (contact sales)

Pros:

Cons:

6. Wrike (Best for resource and workload management)

Wrike offers project management with automation features for resource management and risk detection. The platform's AI capabilities help identify potential project risks and bottlenecks before they impact campaign timelines, making it valuable for teams managing multiple marketing campaigns.

With 400+ integrations, Wrike connects to popular marketing tools and CRM systems. Its approval workflows and proofing capabilities support content marketing teams through the creative review process.

Key features:

Free trial? Yes

Pricing: Free for basic use; Team from $10/user/month

Pros:

Cons:

7. Sprinklr (Best for enterprise social campaigns)

Sprinklr Marketing is an AI-powered, enterprise-grade marketing platform built to run campaigns across more than 30 marketing channels. The platform's governance and compliance features make it particularly suited for global brands managing complex, multi-region marketing campaigns with strict requirements.

Sprinklr offers unified campaign orchestration that combines content planning, workflows, publishing, and reporting. Its integration with Sprinklr's broader CXM suite enables teams to shape campaigns using real-time customer data and competitive insights.

Key features:

Free trial? Demo available

Pricing: Custom pricing

Pros:

Cons:

8. HubSpot (Best for integrated CRM marketing)

HubSpot's Marketing Hub provides comprehensive campaign management alongside its CRM. This integration makes it a good choice for teams that want to connect marketing campaigns directly to sales outcomes, customer data, and the full customer journey.

The marketing platform offers email marketing with features like A/B testing, automated workflows, and revenue attribution. HubSpot's user experience is noted in review sites as easy to navigate within the enterprise marketing automation space. Teams can also take advantage of templates and landing page builders.

Key features:

Free trial? Yes

Pricing: Free for up to 2 users; Marketing Hub from $9/month/seat for individual Starter plan; Professional team plans start at $800/month for 3 seats

Pros:

Cons:

9. Mailchimp (Best for email campaigns)

Mailchimp by Intuit is known as an accessible email marketing platform, offering an intuitive drag-and-drop editor and extensive template library. Over time, the marketing platform has evolved to include marketing automation, landing page builders, and social media tools, which makes it a good choice for small businesses and mid-sized marketing teams.

Mailchimp provides user-friendly tools for content creation, audience segment management, and campaign analytics. The Creative Assistant feature uses AI to generate branded designs for digital marketing campaigns across channels.

Key features:

Free trial? Yes

Pricing: Free plan for up to 500 contacts; Essentials from $13/month

Pros:

Cons:

10. Agentforce Marketing (Best for enterprise AI-powered marketing)

Agentforce Marketing (formerly known as Salesforce Marketing Cloud) provides enterprise-grade campaign management software built on agentic AI and unified customer data. As part of Marketing Cloud Next, it uses autonomous AI agents to handle campaign creation, customer engagement, lead qualification, and media optimization across the entire customer journey.

Unlike platforms that layer AI on top of existing tools, Agentforce Marketing is built natively on the Salesforce Platform with Data Cloud at its core. This enables real-time data activation and allows AI agents to work autonomously across marketing, sales, service, and commerce—allowing marketers to orchestrate personalized experiences across email, mobile, social media, and ad campaigns based on customer behavior.

Key features:

Free trial? Yes

Pricing: Marketing Cloud Growth from $25/user/month; Advanced and Enterprise pricing available (contact sales)

Pros:

Cons:

11. ClickUp (Best for all-in-one productivity)

ClickUp positions itself as an all-in-one productivity platform, combining task management, docs, chat, goals, and AI tools in a single workspace. For marketing teams, this means managing marketing campaigns without switching between multiple applications—streamlining campaign planning to execution.

The platform's AI-powered features can help generate campaign ideas, write briefs, and summarize progress updates. ClickUp's extensive customization options allow teams to tailor workflows to their specific needs, though this flexibility comes with a steeper learning curve for new users.

Key features:

Free trial? Yes

Pricing: Free forever plan; Unlimited from $7/user/month

Pros:

Cons:

12. ActiveCampaign (Best for email automation)

ActiveCampaign offers email marketing automation with 500+ triggers and pre-built recipes. The platform's visual automation builder makes it easy to create complex, multi-step campaigns that respond to customer behavior across email campaigns, SMS, and site interactions—improving conversions through targeted messaging.

ActiveCampaign combines marketing automation with built-in CRM functionality, allowing teams to nurture leads and track the full customer journey from first touch through conversion and beyond.

Key features:

Free trial? Yes (14 days)

Pricing: From $15/month for 1,000 contacts

Pros:

Cons:

13. Hootsuite (Best for social media management)

Hootsuite helps teams schedule, publish, and analyze content across multiple social channels. The platform supports all major platforms, making it a good option for organizations managing complex social media marketing campaigns.

The platform's unified inbox, scheduling capabilities, and performance dashboards help streamline social media workflows and provide insights into campaign performance and customer engagement.

Key features:

Free trial? Yes (30 days)

Pricing: From $99/user/month (Standard plan)

Pros:

Cons:

14. Trello (Best for simple visual campaign tracking)

Trello's Kanban-based approach offers a simple entry point to campaign management software. Its cards, lists, and boards system are intuitive and may be particularly ideal for small businesses or teams new to project management tools who need to track marketing campaigns.

Power-Ups extend Trello's functionality with integrations to marketing tools like Mailchimp, Google Drive, and Slack. The calendar view helps teams visualize campaign timelines, while its “Butler” automation handles repetitive tasks.

Key features:

Free trial? Yes

Pricing: Free plan available; Standard from $5/user/month

Pros:

Cons:

15. Notion (Best for campaign documentation and wikis)

Notion combines notes, docs, databases, and project management in a connected workspace. Marketing teams use it to centralize campaign briefs, maintain brand guidelines, track content creation, and structure information however works best for their specific needs.

The platform's database functionality enables teams to create custom marketing calendars, content trackers, and campaign dashboards. Notion's AI-powered writing assistant helps with content creation while templates speed up campaign planning.

Key features:

Free trial? Yes

Pricing: Free plan for individuals; Plus from $10/user/month

Pros:

Cons:

16. Brevo (Best for multi-channel marketing automation)

Brevo (formerly Sendinblue) offers a versatile marketing platform combining email marketing, SMS, WhatsApp, and live chat capabilities for multi-channel customer engagement. Its user-friendly interface and competitive pricing make it attractive for small businesses seeking marketing automation without enterprise-level costs.

The platform provides marketing automation workflows, landing page builders, and CRM functionality to manage the full customer journey. Brevo's segment capabilities help teams target audience groups based on behavior and demographics.

Key features:

Free trial? Yes

Pricing: Free plan for 300 emails/day; Starter from $17/month

Pros:

Cons:

17. Adobe Marketo Engage (Best for B2B marketing automation)

Adobe Marketo Engage is an AI-powered marketing automation platform that offers lead scoring, account-based marketing, and multi-touch attribution. As part of the Adobe Experience Cloud, it offers deep integration with other Adobe marketing tools for comprehensive digital marketing campaigns.

The platform uses AI-powered personalization to deliver tailored content based on customer data and behavior. Its analytics dashboard provides insights into campaign performance and helps optimize marketing strategies for improved conversions.

Key features:

Free trial? Demo available

Pricing: Tiered pricing, contact sales

Pros:

Cons:

18. Zoho Campaigns (Best for Zoho ecosystem users)

Zoho Campaigns supports email and SMS marketing with integration into Zoho's broader business suite. For organizations already using Zoho CRM, the single sign-on and data sync capabilities create a unified marketing and sales team workflow.

The platform offers unlimited email sending on paid plans, A/B testing, and a marketing calendar for campaign planning. Its segment features enable targeting based on demographics and engagement patterns.

Key features:

Free trial? Yes (14 days)

Pricing: Forever Free plan for up to 2,000 contacts; Standard plan begins at $3/month

Pros:

Cons:

19. Braze (Best for customer engagement automation)

Braze is a customer engagement platform that helps marketing teams orchestrate personalized, multi-channel campaigns at scale. The platform combines marketing automation with real-time data processing and AI-powered decisioning through BrazeAI™, enabling brands to deliver relevant, timely messages across email, push notifications, SMS, in-app messaging, and more.

Built for enterprise-scale operations, Braze helps teams manage complex customer journeys across high volumes of users. The platform's visual Canvas journey builder allows marketers to design behavior-triggered workflows that respond to customer actions in real time. Braze focuses on mobile-first engagement and is a good choice for brands with active app users who need to maintain ongoing relationships through personalized communications.

Key features:

Free trial? Demo available

Pricing: Custom pricing based on monthly active users and features

Pros:

Cons:

20. Campaign Monitor (Best for email design and templates)

Campaign Monitor by Marigold focuses on email marketing with an emphasis on design quality and ease of use. The platform's drag-and-drop builder and large template library make it easy to create visually compelling email campaigns without design expertise—which is ideal for small businesses prioritizing brand aesthetics and lacking design resources.

The visual customer journey builder helps automate personalized email sequences based on subscriber behavior. Segmentation capabilities enable targeting by demographics and engagement, while analytics track conversions and campaign performance.

Key features:

Free trial? Yes

Pricing: From $12/month for the Lite plan

Pros:

Cons:

How does campaign management software boost marketing performance?

Campaign management software transforms and lifts marketing performance in the following ways (when you implement effective tools and follow marketing management best practices):

What capabilities should you look for when choosing campaign management software?

Regardless of your team’s unique needs, the following are essential to consider during your selection and evaluation process:

How to choose the right campaign management software for your business

Selecting the right campaign management software requires understanding your team's current challenges, future growth plans, and budget constraints. Follow this framework to make an informed decision on the right tools for your marketing strategies:

1. Audit your current processes: Document how marketing campaigns currently flow through your organization. Identify bottlenecks, communication gaps, and repetitive tasks that consume excessive time.

2. Define must-have vs. nice-to-have features: Separate essential requirements from desirable extras. This prevents feature overload and keeps evaluation focused on what will actually improve your workflows and marketing efforts.

3. Consider total cost of ownership: Look beyond subscription pricing to include implementation costs, training time, and ongoing administration. A cheaper tool that requires significant customization may cost more in the long run than paid plans with more functionality.

4. Pilot with real projects: Use free plan options and trials to run actual campaign workflows, not just explore features. This reveals how well the marketing platform handles your specific use case(s).

What is the top marketing campaigns tool?

We can’t answer this question for you, as the “best” campaign management software depends entirely on your team's specific needs, technical requirements, resourcing, and budget. That said, we do have a strong point of view that campaign management tools should combine flexibility with ease of use, offer strong automation features, and integrate well with your broader marketing tech stack. The more you can do with a few tools, the better.

For teams seeking a unified platform that can serve as the hub for all campaign operations, Airtable offers the flexibility to build custom workflows, maintain real-time data synchronization across marketing teams and sales teams, leverage built-in AI, and empower stakeholders with multiple views. The platform’s enterprise-grade scalability makes it a good option for businesses of any size.

How to integrate campaign management software with your marketing stack

Seamless integration is key to your success. Here are a few tips to get started:

1. Successful integration starts with mapping your current marketing tools and understanding data flow requirements. Most campaign management solutions offer native integrations with leading marketing platforms, but you'll want to verify compatibility with your specific tech stack before committing.

2. Prioritize bidirectional sync for critical customer data like contact information, campaign performance metrics, and task status. This ensures that updates in one system are reflected across your entire stack without manual intervention—essential for maintaining accurate segment data and customer journey tracking.

3. For marketing tools without native integrations, consider platforms like Zapier or native API connections that can help bridge gaps. However, factor in the additional complexity and potential costs when evaluating your options. Integration with other communication tools like Slack can also streamline team collaboration and notifications.

How to streamline campaign collaboration across teams

Cross-functional team collaboration is often the biggest challenge in marketing campaign management. Different teams—creative, content marketing, paid media, email marketing, social media—have distinct workflows, tools, and even terminology, which can create friction between team members and stakeholders. To streamline cross-functional collaboration, it helps to:

Why Airtable is the best marketing campaign tool for the AI era

Marketing teams face a unique challenge: moving fast enough to engage in cultural moments while maintaining brand consistency across global regions and agency partners. As campaigns become more complex—spanning markets, channels, and dozens of stakeholders—traditional tools force marketers to choose between speed and control.

Airtable solves this tension by connecting critical workflows that drive campaign success: customer intelligence, strategic planning, creative production, multi-channel activation, and performance measurement. Unlike marketing tools that silo these workflows, Airtable creates a unified operational backbone where insights inform strategy, creative production is streamlined, and performance learnings optimize future campaigns. The platform's AI capabilities accelerate every stage by analyzing thousands of customer signals to surface campaign themes, instantly reviewing creative for brand compliance, discovering and adapting existing assets for new markets, and generating executive briefings from real-time performance data.

For marketing teams ready to transform their campaign operations, Airtable provides the flexibility to build exactly what you need, the intelligence to work at scale, and the connectivity to keep global teams, agency partners, and stakeholders aligned from strategy through execution.

Book a demo to see how Airtable can power your marketing campaigns and drive conversions across channels.