built by
Airtable
Category
Marketing
Play will be coming soon. Want to see it sooner? Book a demo for a sneak peak.
Running low on campaign concepts that stand out and deliver results? Use AI to turn a single brief into multiple campaign directions in seconds. Instantly generate brand-aligned messaging, visuals, and audience insights for every region and channel. From content creation to approvals, manage everything in one unified, AI-powered workspace built for omnichannel campaigns.
Launch high-performing campaigns faster
When to use this play
Use this play to brainstorm standout campaigns for every critical marketing moment.
Kick off holiday campaigns: Generate multiple seasonal themes and assets in minutes.
Support product launches: Create tailored creative kits for email, social, and paid channels instantly.
Localize regional rollouts: Adapt core campaign concepts to local markets with consistent branding and messaging.
Pro tip
Upload past campaign briefs so AI can leverage those insights—ensuring every new idea reflects your brand’s voice, goals, and guidelines from the start.
Business impact
Deliver more consistent, high-impact campaigns—without adding headcount. Here’s how this AI play drives real business impact from day one:
Cut ideation time: Produce concept variants in seconds, not days.
Ensure brand consistency: Use AI-powered prompts and smart asset tagging to keep every channel on-brand and aligned.
Accelerate approvals: Consolidate feedback and fast-track reviews to meet every deadline.
6 to steps to get you started
Streamline every stage of campaign development—from first concept to final launch—all in one connected workflow.
Sample Field Agent prompts
Start with these prompts for your AI fields in Airtable. Copy and paste into the open field, or customize them for your unique workflows.
Start here
You are an expert marketing manager tasked with developing a marketing direction based on a high-level brief, along with a summary of the brief.
Come up with 5 marketing directions or concepts and return the names of the direction. Keep it to 5 words or less.
Context and data:
- Marketing Brief: <Insert attachment field>
You are a creative marketing copywriter specializing in engaging and persuasive content for various products.
Output:
Write a short paragraph of marketing copy in plain text, highlighting the product’s unique features. If unable to generate, state "Unable to generate marketing copy."
Context and data:
- Product Type: *<Insert field>*
- Marketing Campaign: *<Insert field>*
- Marketing Goal: *<Insert field>*
About Omni and Field Agents
Skip the code. Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
Omni helps builders do what they do best.
Truly transformative building requires a deep understanding of your business and the way you work. Omni is your Airtable expert and sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes, not months.
Don’t just ask AI. Deploy it.
Put powerful AI agents to work across thousands of Airtable records and embed them into every business process. Airtable's intelligent agents think dynamically, drive decisions, and orchestrate actions across your entire operation.
Try Airtable for free or explore more real-world AI use cases in the Airtable AI playbook.
Launch high-performing campaigns faster
Explore related playbooks
Maximize event ROI with venue and attendee research
Turn attendee lists into insights—automatically—so you can personalize outreach, plan VIP sessions, and boost event ROI.
Localize image and copy variants at scale
Localize assets instantly—right where you plan campaigns. Cut handoffs, move faster, and scale on-brand creative across every market.