Is Airtable right for you?

Airtable is used for Marketing, Product Operations, and more. But its flexibility means it can be used for nearly anything, from hiring employees to planning events to tracking sales leads.

Yes! Many teams collaborate with their agency partners directly in Airtable. You can invite collaborators to a single base to work with you on a specific initiative, or add them to your workspace to give them access to all your marketing team’s work.

Yes, Airtable can be used as a Customer Relationship Management (CRM) tool. There’s even a pre-built CRM template you can use to get started quickly.

Yes, you can give Airtable collaborators specific permissions that determine what they can and cannot edit and view in a workspace or base. With the right permissions, you can ensure that only certain people are permitted to view sensitive data or change the information in your bases.

Airtable AI can be added to any workflow and is flexible enough to advance critical steps across workflows in every team or department. Product teams can use AI to categorize customer feedback and generate product specs to speed up feature development. Marketing teams can use AI to generate creative briefs, gather competitive intel, or draft blog posts. HR and finance teams can use AI to generate job descriptions, categorize budget spend, draft company memos, and more.

Enterprise customers can choose from different LLMs for Airtable AI. These include OpenAI’s GPT models, and Anthropic’s Claude models via Amazon Bedrock, a service where models are hosted in the Amazon Web Services environment.

Airtable protects the privacy and security of our customers' data. No customer data is retained by our vendors or used to train current or future large language models (LLMs).