SkyShowtime optimizes product delivery and collaboration
Developing and executing a complex product roadmap across multiple teams requires seamless collaboration and real-time tracking. SkyShowtime leverages Airtable to unify product delivery, track key milestones, and integrate workflows across teams—enhancing visibility and efficiency.
100
Airtable users across three to four teams
20+
European countries served by SkyShowtime
Multi-Regional
Users benefit from streamlined product management
Empowering product management with Airtable
SkyShowtime, a leading streaming service, operates in 20+ European countries serving content to many of members. The company needed a dynamic solution to manage its product roadmap, track features, and improve coordination across product and technology teams working with NBCUniversal.
Traditional tools lacked the flexibility SkyShowtime required to manage their specific product delivery workflows, working with external technology partners. Airtable provided the adaptability and real-time collaboration necessary to track epics, features, and delivery schedules—ensuring seamless coordination across internal teams and external vendors.
“Airtable gives us the flexibility that other tools couldn’t. It allows us to tailor our workflows to meet the specific needs of our product teams, making our entire process more efficient.”
Enhancing collaboration and productivity
With 100+ Airtable users across multiple teams, SkyShowtime relies on Airtable to manage feature releases, product impact assessments, and service management tasks.
To further streamline collaboration, Airtable integrates with Slack for service management, ensuring product updates and issue tracking happen in real time. This connectivity has drastically improved cross-team visibility, reducing bottlenecks and accelerating decision-making.
“From feature inception to delivery, everything is managed in Airtable. It has become our single source of truth for tracking progress, assessing impact, and keeping our teams aligned.”
Driving innovation with AI and automation
SkyShowtime is exploring the potential of Airtable AI to enhance automation and streamline decision-making. As a company that already leverages AI tools like CoPilot, SkyShowtime sees Airtable AI as an opportunity to further optimize workflows and data processing.
Future plans include expanding Airtable usage across more teams through centralized IT training, ensuring that additional departments can benefit from enhanced data organization and automated insights.
The results: greater efficiency and scalability
By adopting Airtable, SkyShowtime has significantly improved workflow efficiency, reduced reliance on rigid legacy tools, and enhanced real-time collaboration across teams.
Expanded collaboration: 100+ users across product teams, with plans for broader adoption.
Seamless integrations: Airtable connects with Slack to improve service management and communications.
Scalability: Supporting many of members across 20+ countries, SkyShowtime’s product teams can now manage development cycles more efficiently.
Looking ahead: scaling Airtable across teams
SkyShowtime is continuing to scale its Airtable implementation, bringing more teams into the platform through centralized IT onboarding.
“Airtable has already transformed how we manage product delivery. We’re excited to expand its role and see how new features—especially AI—can take us even further.”