built by
Airtable
Category
Marketing
Event marketers often waste hours stitching together attendee insights from spreadsheets and siloed tools. Airtable streamlines that process—automatically pulling RSVPs from platforms like Cvent and Google Forms, then enriching profiles with media mentions, company news, and more. With everything in one place, teams can create sharper briefings, plan more targeted sessions, and deliver personalized outreach that boosts attendance, increases engagement, and maximizes ROI.
Turn attendee insights into standout events
When to use this play
Use this play to turn attendee data into targeted, actionable insights that elevate every stage of the event experience.
Generate pre-event briefings: Automatically create tailored discussion guides based on each attendee’s latest news and media mentions.
Plan VIP sessions: Identify and prioritize high-value executives for exclusive breakout experiences.
Build post-registration follow-ups: Segment nurture flows using attendee interests, job roles, and engagement signals.
Pro tip
Connect your RSVP form fields to company domains in Airtable—this lets AI automatically pull relevant firmographics and news for each attendee, so your team can personalize outreach without the manual lookup.
Business impact
Here’s how AI-powered event attendee research translates into real results—for your team, event, and bottom line.
Save research hours: Compress thousands of manual research hours into minutes.
Increase engagement: Equip sales reps with personalized insights for more meaningful engagement.
Boost event ROI: Increase signups, delight attendees, and extend impact—before, during, and after every event.
6 steps to get you started
Turn attendee lists into personalized, high-impact engagement strategies—using one seamless workflow.
Sample AI prompts
Start with these prompts for Omni and Field agents in Airtable. Copy and paste into the open field, or customize them for your unique workflows.
Start here
Create an app to organize industry events, managing attendees, venues, content, and sponsors.
Output:
A comprehensive event management app.
Data needed:
- Event name:
- Attendee list:
- Venue details
- Sponsor information
Identify 25 suitable venues in <insert location> for an event, gathering key data.
Output:
A list of venues with recommendations and suitability notes.
Data needed:
- Venue name
- Location
- Suitability notes
Draft a personalized email to engage attendees based on company background and event objectives.
Output:
A concise, engaging email starting with the recipient's first name, mentioning their organization and relevant news, and proposing event alignment.
Context and data:
- Full name: _<Insert field>_
- Organization: _<Insert field>_
- Recent company news: _<Insert field>_
About Omni and Field Agents
Skip the code. Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
Omni helps builders do what they do best.
Truly transformative building requires a deep understanding of your business and the way you work. Omni is your Airtable expert and sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes, not months.
Don’t just ask AI. Deploy it.
Put powerful AI agents to work across thousands of Airtable records and embed them into every business process. Airtable's intelligent agents think dynamically, drive decisions, and orchestrate actions across your entire operation.
Try Airtable for free or explore more real-world AI use cases in the Airtable AI playbook.
Turn attendee insights into standout events
These plays feature custom interfaces, currently in beta and launching soon. Book a demo with our sales team to request early access.
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