built by
Airtable
Category
Product
In today’s fast-moving market, you either lead—or get left behind. Use AI to automatically gather, compare, and surface the latest product intel—no SQL or manual tracking needed. It pulls data from internal and external sources into one place and delivers real-time insights directly into your workflow—so you can move faster, spot threats early, and stay ahead of the competition.
Fuel smarter product decisions with competitor intel
When to use this play
Use this play when competitive noise starts piling up and your team needs clear, timely insights to stay ahead. Turn scattered signals into strategic inputs across key product workflows:
Generate weekly leadership briefings with end-of-week competitor feature summaries for executive review.
Inform sprint planning sessions by comparing recent competitor updates against your roadmap.
Refine product launch strategies by analyzing emerging rival features ahead of major releases.
Pro tip
Set up alerts or summaries for high-priority intel—so your team stays informed.
Business impact
Here’s how this AI-powered play drives real business impact across product strategy and execution.
Accelerate decision-making: Weekly digests cut competitor research time by up to 80%.
Enhance market positioning: Real-time gap analysis uncovers feature opportunities before others react.
Consistently deliver intelligence: Automated reports deliver reliable, standardized insights to every stakeholder on schedule.
6 steps to get you started
Follow these steps to go from scattered competitor data to automated, actionable insights in minutes.
Sample Field Agent prompts
Start here
Gather and summarize the latest news about a company, including news releases, social activity, and product releases.
Output:
Provide a plain text summary with citations. Use hyphens or bullets if needed.
Context and data:
- Company Name: _<Insert field>_
- News Sources: _<Insert field>_
- Social Media Links: _<Insert field>_
Identify three important recent product releases for a company and provide citation URLs for more information.
Output:
List the product releases in plain text with URLs.
Context and data:
- Company Name: _<Insert field>_
- Product Release Notes: _<Insert field>_
Extract key points and summarize the content from attached files, focusing on main themes and significant details.
Output:
Provide a concise summary in plain text. If unable to summarize, state "Unable to summarize the content."
Context and data:
- File Attachments: _<Insert attachment field>_
About Omni and Field Agents
Skip the code. Transform your data into custom interfaces, automations, and agents with Airtable’s AI-native app platform.
Omni helps builders do what they do best.
Truly transformative building requires a deep understanding of your business and the way you work. Omni is your Airtable expert and sidekick who seamlessly integrates with your data, information, and insights to help you build sophisticated workflows in minutes, not months.
Don’t just ask AI. Deploy it.
Put powerful AI agents to work across thousands of Airtable records and embed them into every business process. Airtable's intelligent agents think dynamically, drive decisions, and orchestrate actions across your entire operation.
Try Airtable for free or explore more real-world AI use cases in the Airtable AI playbook.
Fuel smarter product decisions with competitor intel
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