Start managing product launches

You’ve already learned how to manage day-to-day project tracking and sprint management in Airtable—and you’re ready to share your product with the world.

Make sure you’re ready for launch day by centralizing the assets and reviews you need to pull off a successful launch.

You’re reading stage 5 of Airtable’s guide for product operations

Explore the full stage here

Follow along in Airtable.

In this step, we’ll explore this team-level template. Dive deeper into the product operations workflow here

Consolidate your launch materials

To keep everything organized come launch day, you can layer on a “Launch assets” table where your marketing and design teams can consolidate launch materials.

Watch the video below to see some commonly used fields for tracking launch assets:


Download and customize the template featured in this video here

Manage and execute on a feature bill of materials

You can visualize all the assets related to your product launch in different ways, whether you’re looking at a blog, social post, or support documentation.

Here are a few views we recommend setting up to make managing your bill of materials a cinch:

1. Assets by status

This kanban view makes it easy to understand the status of different launch assets.

2. Asset gallery

Visualizing launch assets in a gallery view creates a lightweight digital asset management experience. You can also filter assets by specific desired criteria to create new, customized views that can be shared with relevant stakeholders.

3. Asset calendar

This calendar view makes it easy to see when launch assets will become available.

4. Assets by project

This timeline view makes it easy to see how launch assets map out over time, by project.

Stay ahead of review deadlines with automations

As we walked through in Stage 4, product owners can set automations to aid in the review process. Try automating feedback solicitation from teams ahead of critical launch reviews so when the time comes to meet, everyone is prepared to have a productive conversation.

One way to do this is by setting your automation trigger as a date—like a week before reviews take place. You can also trigger based on a change in record status–like when something moves into “exec reviews.” You’ll want the action to be something like an email or Slack/Microsoft Teams message, where you can direct teams to the right place to share their feedback. 

Now, when reviews are a week away, everyone will be notified and asked to submit feedback. Automations can save you from the repetition of constantly reminding PMs and other team members to give feedback or update release information.

⚡ Pro tip

Automate reminders for teams to send their updates after launch reviews so leadership is informed of key decisions that have been made, as well as any next steps.

Congratulations, you’re ready to launch! In the next step, we’ll share some tips on how to run retrospectives post-launch so your next one goes even more smoothly.

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Guide for product operations


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