Stage 1: Collect and centralize product feedback

Stage 1: Collect and centralize product feedback

It takes months of hard work to get a product into the hands of eager customers. Behind the scenes, product operations teams are busy setting objectives, assigning tasks to team members, battling blockers, and more. But before all of that, your org has to know what customers want in the first place—you have to collect valuable product feedback.

Why does feedback collection matter to product ops? Because it’s key to learning more about your customers and their needs, so teams can deliver better products that lead to improved business outcomes. Data gathered from feedback helps you identify trends and patterns, so you can form a clear picture of customers and prioritize the development of your product. 

Multiple cross-functional stakeholders play a part in this process, including research and design, product operations, product managers, and engineering leads.

Why use Airtable to collect customer feedback?

While it’s tempting to turn to spreadsheets to gather product feedback, the reality is that this approach can be rigid and manual, especially for modern product teams that need to evolve their processes to ship more, better, and faster.

Airtable makes it easy for product ops teams to centralize their product feedback in one place, so your development process runs smoothly and cross-functional team alignment comes naturally. You’ll get to spend less time searching for information, patching up broken processes, and playing guesswork on what features to build, and more time building and shipping products your customers will love.

Three steps to collect and centralize product feedback in Airtable

In this stage, we’ll outline workflows to establish your team’s product feedback process in Airtable. And all of these concepts are built on best practices straight from our customers (leading product teams!), so you know they’re tried and true.