How three iconic brands stay ahead in an evolving industry


In today’s rapidly evolving media and entertainment landscape, there’s only one true constant — people want more.

“I think television is going through the Golden Age right now. I'm very grateful and very excited to be a part of Netflix,” Carol Li, Post Production Systems and Innovation Specialist at Netflix said. 

Li knows Netflix’s audiences have a nearly insatiable appetite for new content, so getting organized around storytelling became mission critical for her team. 

Netflix provides access to best-in-class TV shows, movies, and documentaries in 30 languages in more than 190 countries. It was founded on the concept that great stories can come from anywhere and be loved everywhere. 

“There’s a lot of great stories out there and I think at the end of the day we’re trying to bring great content to our service. It really requires us to be really organized,” Li said. 

“Airtable has allowed our teams to be agile and flexible”

Carol Li

Post Production Systems and Innovation Specialist, Netflix

Netflix is not alone in facing greater demand for content that’s showing no signs of slowing down. It’s a similar story for Lanre Gaba, General Manager of Urban A&R at Atlantic Records. 

“We’re moving at such a fast pace these days, in the CD age we were putting out, as a company, maybe 20 releases a year. In this new world we’re putting out mixtapes, EPs, and artists are putting out way more product,” she said. 

Gaba says she believes in working hard, but prefers to work smarter, that’s why her team turned to Airtable. 


Reimagine teamwork with Enterprise.